Kreuzfahrtberater GmbH

CRM & Email Marketing Manager

Kreuzfahrtberater GmbH

full-time

Posted on:

Location Type: Hybrid

Location: Hamburg • Germany

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About the role

  • Drive data‑driven revenue growth through targeted communications to boost customer retention
  • Plan and implement multi‑stage, automated email campaigns across the customer journey
  • Analyze and continuously optimize email marketing campaigns
  • Design and conceptualize newsletters, including smart image editing
  • Segment and personalize customer communications
  • Develop and run A/B tests to optimize relevant KPIs
  • Analyze conversion, reactivation and retention rates
  • Analyze all customer touchpoints across the customer lifecycle
  • Responsible for the preference center as well as subscribe/unsubscribe processes
  • Drive and define requirements for the further development of the CRM infrastructure

Requirements

  • Solid knowledge in CRM, email marketing, e‑commerce and/or campaign management
  • Experience designing and executing audience‑specific campaigns
  • Strong understanding of CRM automation and KPI‑based performance analysis
  • Confident technical handling of complex customer data and segmentation models
  • Proficient with common tracking and analytics tools (e.g., Google Analytics, Matomo)
  • Strong language skills in German and English
  • Excellent analytical skills and a strong ability to understand complex relationships
  • Empathetic customer insight and a good sense of customer needs
  • Enthusiasm for the tourism and cruise industry (in‑depth knowledge is a plus but not required)
Benefits
  • Permanent full‑time employment
  • 30 days of vacation per year
  • Up to 3 days of home office per week
  • Participation in ship tours and events with our cruise‑line partners
  • Discounted cruises for you and your family
  • Team budget for joint events
  • Informal, first‑name culture with flat hierarchies
  • Employer contributions to the company pension plan above statutory requirements, plus capital‑forming benefits
  • Subsidy for the Deutschland‑Ticket (public transport pass)
  • Access to discounted EGYM Wellpass

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRMemail marketinge-commercecampaign managementKPI-based performance analysiscustomer data segmentationA/B testingdata analysisautomated email campaignssmart image editing
Soft skills
analytical skillscustomer insightunderstanding complex relationshipscommunication skillsempathyenthusiasm for tourismlanguage skills