Area Director of Sales

Kreischer Miller

Director of Sales generating revenue and developing accounts for Hotel Don Fernando de Taos. Overseeing the Sales Department in achieving financial goals and operational compliance.

Posted 7/31/2026full-timeTaos • New Mexico • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in sales management within the hospitality industry, with a strong focus on revenue generation, account development, and effective communication. Proficient in budget preparation, cost control, and utilizing sales and marketing tools to enhance property promotion.

Highest-signal resume keywords

Sales ManagementRevenue GenerationHospitality Industry ExperienceBilingual English/SpanishBudget Preparation

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales StrategyAccount DevelopmentBudget PreparationCost ControlHotel Operations Knowledge

Soft Skills

Effective CommunicationInterpersonal SkillsPublic Speaking

Tools & Technologies

Sales and Marketing Tools

Certifications & Qualifications

College Degree in Hospitality Management or Business

Industry Keywords

Hospitality IndustryLocal Economy FamiliarityMarket ConditionsB.E.O. KnowledgeClientele Activities Knowledge

About the role

Key responsibilities & impact

The Director of Sales will be responsible for strategically soliciting and developing new accounts and successfully promoting the property.
The Director of Sales is responsible for generating top line revenue and the management of all aspects of the Sales Department.

Requirements

What you’ll need

Minimum 5 years progressive experience in sales, preferably in the hospitality industry.
Ability to satisfactorily communicate with guests, management, and co-workers to their understanding.
High school graduate or equivalent; college degree in hospitality management or business preferred.
Bilingual English/Spanish a plus.
Familiarity with the local economy and market conditions.
Working knowledge of hotel operations.
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
Ability to write routine reports and correspondence.
Ability to speak effectively before groups of customers or employees of organization.
Ability to prepare budgets and ensure cost controls.
Familiarity with Sales and Marketing tools.
Ability to read and interpret documents, such as B.E.O.'s, safety rules, procedure manuals.
Knowledge of organizing set up requirements from information on B.E.O.'s.
Knowledge of local activities and attractions appropriate for clientele.

Benefits

Comp & perks

Be available to work a flexible schedule, including weekends, holidays, and varied shifts, as required to meet the needs of the Company’s business operations.
Focus on achievement of hotel financial goals / budget targets.
Ensures compliance with and completion of all daily operational procedures by the Sales department.
Maintain complete knowledge of and comply with all Shaner Hotels, franchise, and hotel/departmental policies and procedures, ensuring that Sales team is informed as well.
Be knowledgeable and understanding of current customers and accounts, particularly those corporations, agencies, associations, tour operations, sports teams, and other groups or organizations who purchase hotel services.
Determine and implement what additional business or market segments the hotel should pursue.
Establish special packages or programs to boost occupancy during slow periods, and creating advertising through newspaper, direct mail, billboards, etc. in support of these programs.
Attend trade shows, chamber of commerce or civic events, and other local organizations in support of hotel sales.
Ensures communication with General Manager, all other Department Managers, and staff.
Manages all aspects of employee performance to ensure productivity and a quality work environment.
Maintains Sales Department’s annual budget.
Other duties as assigned.