Regional Marketing Manager – Americas

kramer

Regional Marketing Manager developing and executing marketing strategies across the Americas region. Focusing on brand awareness, demand generation, and market expansion.

Posted 7/20/2026full-timeRemote • 🏈 Anywhere in North AmericaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing regional marketing strategies and integrated campaigns across multiple channels, with a strong focus on demand generation and collaboration with sales teams. Proficient in managing marketing technologies and analyzing metrics to drive business growth in a global B2B environment.

Highest-signal resume keywords

Regional Marketing Strategy DevelopmentIntegrated Marketing Campaign ExecutionMarketing Technology ProficiencyDemand Generation SupportProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Marketing CampaignsDigital MarketingEmail MarketingSEOSEMAnalytics ToolsCRM SystemsMarketing AutomationContent CreationMarket Analysis

Soft Skills

Excellent Communication SkillsInterpersonal SkillsSelf-MotivatedProactiveAbility to Work Independently

Tools & Technologies

Marketing Automation PlatformsCRM SystemsEmail Marketing ToolsAnalytics ToolsSocial Media Platforms

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business AdministrationBachelor’s Degree in Communications

Industry Keywords

B2B MarketingProAVITNetworkingUnified Communications

About the role

Key responsibilities & impact

Develop and execute the annual regional marketing strategy and plan for the entire Americas region, including North America and Latin America, aligned with Kramer’s global marketing strategy and business objectives.
Partner closely with regional sales leadership and local sales teams to understand market priorities and develop marketing initiatives that support pipeline growth and revenue generation.
Plan, coordinate, and execute integrated marketing campaigns across multiple channels to increase brand awareness, strengthen market presence, and generate qualified leads.
Collaborate with the global marketing team to adapt and execute global campaigns while ensuring regional relevance across different Americas markets.
Manage regional digital marketing activities, including email marketing, social media, webinars, landing pages, marketing automation, and localized content.
Coordinate and manage regional events, exhibitions, customer events, partner marketing programs, and industry activities across North America and Latin America.
Support regional public relations activities and collaborate with external agencies, media partners, and industry influencers.
Create and adapt marketing content, sales enablement materials, presentations, and promotional assets tailored to different markets within the Americas region.
Monitor campaign performance, analyze marketing metrics, and provide insights and recommendations to improve effectiveness, lead generation, and ROI.
Manage the regional marketing budget and ensure effective allocation of resources across Americas markets.
Identify market trends, customer needs, competitive insights, and regional opportunities to support marketing strategy and business decisions.
Build strong relationships with internal stakeholders, sales teams, channel partners, customers, system integrators, and external vendors across the Americas region.

Requirements

What you’ll need

Native-level English – required.
Spanish and/or Portuguese – an advantage.
At least 5 years of experience in a regional marketing role within a global B2B organization.
Experience managing marketing activities across multiple countries or regions.
Experience in technology, ProAV, IT, networking, unified communications, or related industries – an advantage.
Proven experience developing and executing integrated marketing campaigns across digital and offline channels.
Hands-on experience with marketing technologies, including CRM systems, marketing automation platforms, SEO, SEM, email marketing, and analytics tools.
Experience supporting demand generation and working closely with sales teams to drive business growth.
Strong project management skills with the ability to manage multiple initiatives simultaneously across different markets.
Excellent communication, presentation, and interpersonal skills.
Ability to work effectively in a global, multicultural, and distributed environment.
Self-motivated, proactive, and able to work independently in a fast-paced global environment.
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Willingness to travel across the Americas region as needed.

Benefits

Comp & perks

Opportunities for professional growth and executive leadership development.
A supportive, collaborative, and innovative global work environment.
A culture that encourages ownership, accountability, and strategic thinking.
Strong organizational values built on integrity, respect, and teamwork.
The opportunity to make a meaningful impact and help shape the future of Kramer across the Americas region.