Affiliate Manager

• Build out and lead Kraken’s global KOL marketing strategy and execution, including managing a BD team focused regionally.
• Scale our process to source, contract, and manage dozens of KOLs on every continent. This will include improved technology, outsourcer relationships in ROW geos, and process improvement.
• Ensure compliance with financial influencer laws around the world with the appropriate disclaimers, content monitoring, and compensation terms.
• Negotiate deals that are attractive in a competitive KOL space but deliver strong ROI to Kraken.
• Attract top KOLs across a variety of categories - pro trading, crypto analysis, investment allocation, and peripheral interest topics.
• Develop KOL content and creative strategies directly with KOLs to position Kraken’s brand and encourage adoption of Kraken products to fulfill various use cases.
• Develop local-first ideas with KOL partners that generate attention, are persuasive vs competitors, and drive a strong CTA.
• Build out unique new partnership models.
• Roll your sleeves up - this may include recruiting KOLs in digital or in-person spaces, building influencer web pages, sharing content on social media, co-creating content, holding influencer events, and community management.
• Measure results of KOL partnerships; adjust strategy and individual deals for increasing effectiveness.

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