Kraken Digital Asset Exchange

Head of Affiliate, KOL Growth

Kraken Digital Asset Exchange

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇩🇪 Germany

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Job Level

Lead

About the role

  • Build out and lead Kraken’s global KOL marketing strategy and execution, including managing a BD team focused regionally.
  • Scale our process to source, contract, and manage dozens of KOLs on every continent. This will include improved technology, outsourcer relationships in ROW geos, and process improvement.
  • Ensure compliance with financial influencer laws around the world with the appropriate disclaimers, content monitoring, and compensation terms.
  • Negotiate deals that are attractive in a competitive KOL space but deliver strong ROI to Kraken.
  • Attract top KOLs across a variety of categories - pro trading, crypto analysis, investment allocation, and peripheral interest topics.
  • Develop KOL content and creative strategies directly with KOLs to position Kraken’s brand and encourage adoption of Kraken products to fulfill various use cases.
  • Develop local-first ideas with KOL partners that generate attention, are persuasive vs competitors, and drive a strong CTA.
  • Build out unique new partnership models.
  • Roll your sleeves up - this may include recruiting KOLs in digital or in-person spaces, building influencer web pages, sharing content on social media, co-creating content, holding influencer events, and community management.
  • Measure results of KOL partnerships; adjust strategy and individual deals for increasing effectiveness.

Requirements

  • 7+ years in the crypto space, with experience building out a KOL program
  • Significant experience with crypto KOLs, especially traders
  • A proven track record in growing new users in a highly competitive and regulated environment.
  • Experience working with partners in regions all over the world
  • Advanced crypto knowledge including how crypto products work, crypto revenue models, and the crypto players in your region.
  • Existing relationships with crypto and adjacent industry influencers. Candidate should be expected to bring a strong network and convert to Kraken on day 1
  • Experience with software to manage KOLs across the deal’s lifecycle and scaling processes to handle >100 KOLs
  • Experience across a large product suite, where we may leverage different KOLs to promote multiple topics and products
  • Strong experience leveraging marketing analytics, including how to measure partnership success
  • We will strongly assess creative thinking; we are looking for people that have growth ideas grounded in logic and data, while being capable of supporting their ideas and persuading others to enact them
Benefits
  • Kraken Culture
  • Competitive salary
  • Flexible working arrangements
  • Remote work options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
KOL marketing strategycrypto knowledgemarketing analyticspartnership managementcontent developmentprocess improvementnegotiationuser growth strategiesinfluencer marketingROI analysis
Soft skills
creative thinkingpersuasionteam leadershipcommunicationrelationship buildingstrategic thinkingproblem solvingadaptabilitycommunity managementattention to detail