Mortgage Loan Partner, Processor
The Mortgage Talent Network
Head of Affiliate, KOL Growth
Kraken Digital Asset Exchange
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $127,000 - $203,000 per year
Job Level
Lead
About the role
- Build out and lead Kraken’s global KOL marketing strategy and execution, including managing a BD team focused regionally.
- Scale our process to source, contract, and manage dozens of KOLs on every continent.
- Ensure compliance with financial influencer laws around the world with the appropriate disclaimers, content monitoring, and compensation terms.
- Negotiate deals that are attractive in a competitive KOL space but deliver strong ROI to Kraken.
- Attract top KOLs across a variety of categories - pro trading, crypto analysis, investment allocation, and peripheral interest topics.
- Develop KOL content and creative strategies directly with KOLs to position Kraken’s brand and encourage adoption of Kraken products to fulfill various use cases.
- Develop local-first ideas with KOL partners that generate attention, are persuasive vs competitors, and drive a strong CTA.
- Build out unique new partnership models.
- Roll your sleeves up - this may include recruiting KOLs in digital or in-person spaces, building influencer web pages, sharing content on social media, co-creating content, holding influencer events, and community management.
- Measure results of KOL partnerships; adjust strategy and individual deals for increasing effectiveness.
Requirements
- 7+ years in the crypto space, with experience building out a KOL program
- Significant experience with crypto KOLs, especially traders
- A proven track record in growing new users in a highly competitive and regulated environment.
- Experience working with partners in regions all over the world
- Advanced crypto knowledge including how crypto products work, crypto revenue models, and the crypto players in your region.
- Existing relationships with crypto and adjacent industry influencers.
- Strong experience leveraging marketing analytics, including how to measure partnership success
- We will strongly assess creative thinking; we are looking for people that have growth ideas grounded in logic and data, while being capable of supporting their ideas and persuading others to enact them
Benefits
- Bonuses
- Equity program
- Wellness allowance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
KOL marketing strategycontent monitoringnegotiationpartnership modelsmarketing analyticscrypto knowledgeuser growth strategiesinfluencer recruitmentcommunity managementcontent creation
Soft skills
creative thinkingpersuasionleadershipstrategic thinkingcommunicationcollaborationproblem-solvingadaptabilityanalytical skillsrelationship building
