Senior Brand Designer

Kraken Digital Asset Exchange

Sr Brand Designer responsible for leading the brand refresh and evolution of Krak's identity. Ensuring brand consistency across various marketing platforms and using advanced design techniques.

Posted 7/30/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $110,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Brand Design with a focus on visual identity, art direction, and design standards. Proficient in creating scalable design systems and utilizing AI tools for efficient production and creative automation.

Highest-signal resume keywords

Brand Design Experience3D ProficiencyFigma Component LibrariesCreative Automation WorkflowsTypography Excellence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Design3D ModelingMotion DesignIllustration DevelopmentDesign SystemsCreative AutomationTypographyColor TheoryLayout DesignComposition

Soft Skills

Natural StorytellerDetail-OrientedStrategic ThinkingIndependent WorkCreative Problem Solving

Tools & Technologies

AI ToolsFigmaEmail MarketingCRM SystemsVideo Production ToolsAnimation Software

Industry Keywords

FintechDesign AgencyHigh Performance EnvironmentEmerging IndustryProduct Marketing

About the role

Key responsibilities & impact

Lead brand refreshes and evolution for Krak, owning our visual identity, art direction, and design standards end to end.
Make sure Krak looks and feels like Krak everywhere, including website, product launches, product marketing, lifecycle (email, CRM), paid acquisition, organic social, app store assets, and events.
Bring 3D proficiency to the table, modeling our card product and other key visuals as part of the brand's look.
Build motion systems and animations that give Krak's brand a sense of movement and life.
Use AI tools for rapid concepting and production, and partner with video or advanced animation creators when a project calls for more depth.
Develop and grow Krak's illustration style, producing original work for product and marketing while building a reusable library.
Build scalable design systems, Figma component libraries, marketing templates, and localization-ready layouts.
Create variable and auto-generated asset systems, plus modular campaign kits, to launch more often, in more markets, without more manual effort.
Design creative automation workflows, including programmatic copy and image swaps, multi-format exports, and localization at scale.
Stay hands-on with AI-assisted production pipelines, treating them as a core part of how Krak's brand gets made.

Requirements

What you’ll need

5+ years of Brand Design experience with time spent in a fast paced fintech, or, in world class design agencies working on fintech products
Demonstrable ability to work across a variety of teams on a multitude of projects in a high performance environment
An exciting, creative portfolio showcasing detail-oriented design work, strategic thinking and provocative creativity
Excellence in typography, color, layout, and composition
Natural storyteller with a demonstrated ability to showcase work, rationalize decisions and communicate concepts
Ability to work independently, drive multiple projects at a time, and iterate quickly
Desire to thrive within a fast-paced, emerging industry with a variety of design challenges

Benefits

Comp & perks

Offers Equity
Offers Commission
Wellness allowance
Medical, Dental, Vision insurance