Head of KOL

Kraken Digital Asset Exchange

Build out and lead Kraken’s global KOL strategy and execution, including managing a BD team focused regionally.; Scale processes to source, contract, and manage KOLs. This will include technology, agency relationships, and commercial plann…

Posted 7/22/2026Verified active Jul 25, 2026, 12:36 AMfull-timeRemote • 🇺🇸 United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Candidates should emphasize their extensive experience in building and managing KOL programs within the crypto industry, showcasing their ability to develop scalable strategies, negotiate deals, and ensure compliance with financial influencer laws. Highlighting a strong network of crypto influencers and expertise in marketing analytics will be crucial for driving user growth and engagement.

Highest-signal resume keywords

5+ Years In The Crypto SpaceExperience Building KOL ProgramsStrong Network Of Crypto InfluencersAdvanced Crypto KnowledgeExperience In Marketing Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

KOL Program DevelopmentCrypto Product KnowledgeMarketing AnalyticsDeal NegotiationCompliance Management

Soft Skills

Creative ThinkingPersuasionStrategic PlanningTeam LeadershipRelationship Management

Tools & Technologies

KOL Management SoftwareData Analytics ToolsCRM SystemsMarketing PlatformsContent Monitoring Tools

Industry Keywords

Crypto IndustryKOL StrategyFinancial Influencer LawsAffiliate MarketingUser Growth

About the role

Key responsibilities & impact

Build out and lead Kraken’s global KOL strategy and execution, including managing a BD team focused regionally.
Scale processes to source, contract, and manage KOLs, including technology, agency relationships, and commercial planning.
Ensure compliance with financial influencer laws around the world with appropriate disclaimers, content monitoring, and compensation terms.
Enable the KOL BD team to negotiate attractive deals in a competitive KOL space and deliver strong ROI to Kraken.
Attract top KOLs across categories including futures, margin trading, spot trading, and prop trading.
Develop scalable strategies that arm KOLs with positioning and messaging that highlight Kraken Pro’s differentiators.
Identify opportunities to develop local-first ideas with KOL partners that generate attention and drive a strong CTA.
Define and evolve global program benefits for KOLs to deepen engagement and drive feedback loops that help scale affiliate marketing.
Measure results of KOL partnerships; adjust strategy and deal structures.

Requirements

What you’ll need

5+ years in the crypto space, with experience building out a KOL program.
Significant experience with crypto KOLs, especially traders.
A proven track record in growing new users in a highly competitive and regulated environment.
Experience working with partners in regions all over the world.
Advanced crypto knowledge including how crypto products work, crypto revenue models, and crypto players in different regions.
Existing relationships with crypto and adjacent industry influencers; candidate expected to bring a strong network.
Experience with software to manage KOLs across a deal’s lifecycle and scaling processes to handle hundreds of KOLs.
Experience across a large product suite, with an eye for leveraging different KOLs to promote multiple topics and products.
Strong experience in marketing analytics, including how to measure partnership success.
Creative thinking; looking for people with growth ideas grounded in logic and data, capable of supporting their ideas and persuading others.