Performance Marketing Strategist

Kraken Digital Asset Exchange

Performance Marketing Strategist managing global performance marketing strategy for Breakout, leading digital campaigns across multiple channels and audience segments.

Posted 4/28/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $110,400 - $220,800 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Lead performance marketing across every channel and audience segment
Own the global performance marketing strategy for Breakout
Set and manage budget, forecasts, and channel mix
Run every ad account, briefing and optimizing campaigns
Partner with Performance Creative Designer to design and iterate creative
Build measurement and attribution infrastructure
Partner across teams to connect paid strategies with overall funnels
Translate test learnings into frameworks and documentation

Requirements

What you’ll need

6+ years of hands-on performance marketing experience
Demonstrated success running multi-million-dollar paid budgets
Deep hands-on experience across performance channels: Meta, Google, TikTok, YouTube, X, Reddit, and programmatic
Strong command of attribution, MMPs, and incrementality measurement
Sharp creative instincts for ad development
Analytical depth with spreadsheets and SQL
Comfortable being both strategist and operator
Crypto knowledge or deep fluency in trading or high-intent categories

Benefits

Comp & perks

Offers Equity
Offers Bonus
Wellness allowance
Medical, dental, vision insurance
401(k)

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

performance marketingbudget managementcampaign optimizationattributionMMPsincrementality measurementspreadsheetsSQLad developmentmulti-channel marketing

Soft Skills

strategic thinkinganalytical skillscreative instinctscollaborationcommunication