Brand Partnerships Manager

Kraken Digital Asset Exchange

Brand Partnerships Manager at Kraken managing relationships with global brand partners to drive product adoption. Collaborating cross-functionally to execute partnership initiatives in the crypto industry.

Posted 4/27/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $96,000 - $192,000 per yearWebsite

About the role

Key responsibilities & impact

Help execute the brand partnerships that will support and further Kraken’s Mission and drive brand awareness and product adoption
Lead the day-to-day partnership management across some of our key brand partnerships, like Atlassian Williams F1
Work to support cross-functional partnership initiatives while building, maintaining and growing strong relationships with internal and external teams
In collaboration with our Global Head of Brand Partnerships and Director of Brand Partnerships, support different elements of the partner management life cycle: evaluating potential opportunities, ideating and executing valuable initiatives with current partners, framing and assessment of value and impact, event budgeting, and implementation / optimization
Connect Kraken business priorities, brand marketing, objectives and key messages across our brand partnerships
Coordinate and support pre-activation promotion, on-the-day activities and post-activation follow up actions
Collaborate cross-functionally on event execution logistics, content / asset development, and event communication and execution
Demonstrate effectiveness of partnership efforts through data collection and reporting
Additional duties and responsibilities as assigned

Requirements

What you’ll need

6+ years of brand partnerships management, strategy, planning and execution experience, preferably including brand partnerships experience within the digital assets industry or financial services
Strong time management, communication, organizational and multitasking skills, flexibility and professional confidence
Demonstrated ability to efficiently work on multiple project requests simultaneously in a fast-paced environment
Experience working and leading cross-functionally and communicating to a wide range of stakeholders
Experience in a fast paced and high growth environment, ability to pivot to the needs of the market.
Experience across verticals including creator, gaming, sports, art, music, and/or fashion partnerships a plus
Ability to learn and manage a number of different organizational tools
Enjoy and excel at working cross functionally to deliver results through partnerships
Ability to build and manage relationships with product and business leaders, internally and externally
Strong knowledge and passion for the Crypto industry
Great strategic instincts, and can exercise good judgment in ambiguous situations
Ability to travel 20%+ of the time, both domestically and internationally

Benefits

Comp & perks

Offers Equity
Offers Bonus

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand partnerships managementstrategyplanningexecutionevent budgetingdata collectionreporting

Soft Skills

time managementcommunicationorganizational skillsmultitaskingflexibilityprofessional confidencestrategic instinctsjudgment