Global Head of Growth – Consumer

Kraken Digital Asset Exchange

Global Head of Growth for Kraken's Consumer Growth team accountable for consumer revenue performance. Leading growth strategies and driving product-market fit in the crypto industry.

Posted 4/16/2026full-timeRemote • 🇺🇸 United StatesLead💰 $161,200 - $358,900 per yearWebsite

About the role

Key responsibilities & impact

Own the consumer growth P&L — NTU volume, payback period, 12-month LTV, and cohort quality — as personal accountability, not a reporting metric
Partner with the Consumer Product lead as a co-owner of the vertical's revenue, with shared conviction that neither function succeeds without the other
Lead and develop growth leads within your pod who own sub-verticals within the consumer portfolio
Set strategy and priorities for horizontal functions serving your vertical — paid, lifecycle, onboarding, SEO, affiliate — and hold them to interface-specific performance targets
Drive go-to-market for new products and features with clear activation hypotheses, measurable targets, and fast iteration
Build an AI-native production model where you and your pod produce performance creative, lifecycle emails, and campaign assets directly — reducing brief-dependent handoff cycles and compressing time to market
Maintain deep fluency in your user's economics: who converts, who pays back fast, who generates durable LTV, and what separates them from those who don't
Set and defend interface-specific targets for payback, LTV, and activation — and be the first to flag when cohort quality is degrading
Bring cross-functional influence without cross-functional ownership — you do not build the execution infrastructure, but you must be able to direct it with enough specificity that horizontals are unblocked and accountable

Requirements

What you’ll need

10+ years in growth, consumer product, or GM roles where you owned a revenue number — not just a marketing budget
Demonstrated ability to operate as a business owner: you've set unit economics targets, tracked payback and LTV, and made resource allocation decisions based on cohort data
Experience operating in a matrix or cross-functional model — you know how to set direction and drive accountability through teams you don't directly own
Strong product instincts — you've worked shoulder-to-shoulder with product leads, not just alongside them
AI-native working style: you use AI to produce creative, analyze data, and accelerate execution as a default, not an experiment
Experimentation discipline: you design, run, and kill experiments fast, and you've built cultures where testing is continuous
Data fluency at the operator level — you pull your own data, form your own hypotheses, and don't wait for analytics to surface insights
Track record of developing growth talent and leading pods or sub-teams with clear outcome ownership
Experience in consumer fintech, crypto, or other high-consideration categories where trust and education are part of the acquisition equation
Clear, direct communicator who can operate with founder intensity in ambiguous, fast-moving environments and influence without authority.

Benefits

Comp & perks

Offers Equity
Offers Bonus
Wellness allowance and other benefits [US Only] (including medical, dental, vision and 401(k))

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

P&L managementunit economicspayback period analysisLTV trackingcohort analysisAI-native productiondata analysisexperiment designperformance marketingSEO

Soft Skills

cross-functional influenceleadershipcommunicationstrategic thinkingaccountabilityproduct instinctsadaptabilityteam developmentdecision makingproblem solving