Kraken Digital Asset Exchange

Staff Product Designer – Growth, Engage, Incentives

Kraken Digital Asset Exchange

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $127,200 - $254,400 per year

Job Level

Lead

About the role

  • Raise the bar for the industry by leading staff-level design work across FTUE, retention, referrals, incentives, and engagement, elevating Kraken’s brand and setting clear benchmarks for quality and impact.
  • Shape and evolve Kraken’s design language at scale, strengthening visuals across products while guiding growth-focused patterns adopted across teams.
  • Drive exceptional end-to-end user experiences by partnering closely with designers, product managers, data analysts, and engineers on lifecycle-critical surfaces.
  • Influence senior stakeholders to uphold high standards for growth, trust, and usability across onboarding and engagement experiences.
  • Own work fully as a staff-level IC, with accountability for design quality and measurable business outcomes.
  • Stay ahead of user behavior and market shifts, using customer insights and performance data to refine growth and engagement strategy.
  • Lead by example in design reviews, seeking feedback, giving clear direction, and raising team-wide standards through judgment and craft.
  • Design high-fidelity interactive experiences, using prototyping to explore flows, motion, and transitions.
  • Apply AI thoughtfully in the design process to accelerate exploration, test ideas, and improve experience quality while maintaining strong design judgment.

Requirements

  • 8+ years delivering end-to-end product design, with a portfolio showing shipped, high-impact mobile and web work.
  • Staff-level product judgment. You define direction, not only solutions, and operate independently across complex problem spaces.
  • Working knowledge of AI tools and workflows to accelerate exploration, iteration, and validation, paired with strong design judgment.
  • Strong UX and visual design skills, with a consistent record of solving ambiguous, growth-focused problems.
  • Deep experience designing first-time user experience, activation, retention, referrals, incentives, and engagement flows.
  • Data-informed practice using qualitative research and quantitative signals, including experimentation and A/B testing tied to outcomes.
  • Proven ability to balance user needs, business goals, and technical constraints at scale.
  • Prototyping skills, including high-fidelity interaction design, motion, and state-based behavior to communicate intent and polish.
  • Comfort leading high-impact initiatives while collaborating closely with designers and cross-functional partners.
  • Strong communication and organizational skills, with the ability to influence senior stakeholders and align teams. Clear, confident presentation of design decisions to design and non-design audiences.
Benefits
  • Offers Equity
  • Offers Bonus
  • Wellness allowance
  • medical, dental, vision and 401(k)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
end-to-end product designUX designvisual designprototypinghigh-fidelity interaction designA/B testingdata-informed practiceAI toolscustomer insightsdesign language
Soft Skills
strong communicationorganizational skillsinfluence senior stakeholderscollaborationleadershipproblem-solvingjudgmentcraftpresentation skillsaccountability