Kraken Digital Asset Exchange

Staff Product Designer – Growth, Onboarding

Kraken Digital Asset Exchange

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $127,200 - $254,400 per year

Job Level

Lead

About the role

  • Raise the bar for the industry by leading staff-level design work across Kraken’s onboarding and first-time user experiences, setting clear benchmarks for quality, usability, and trust.
  • Define experience strategy for complex onboarding systems including identity verification, account setup, and first product access.
  • Own large, ambiguous product challenges that span multiple teams, systems, and regulatory requirements.
  • Shape and evolve Kraken’s design language, strengthening visual and interaction consistency across onboarding surfaces while guiding patterns adopted across teams.
  • Drive exceptional end-to-end user experiences by partnering closely with designers, product managers, data analysts, engineers, and compliance stakeholders.
  • Influence product direction through strong product thinking, user insight, and clear articulation of design decisions.
  • Use behavioral data, experimentation, and customer insight to improve activation, onboarding completion, and time to first value.
  • Lead by example in design reviews, raising the level of critique, design judgment, and craft across the team.
  • Design high-fidelity interactive experiences using prototyping to explore flows, motion, system states, and edge cases.
  • Apply AI thoughtfully in the design process to accelerate exploration, testing, and iteration while maintaining strong design judgment.

Requirements

  • 8+ years of experience delivering end-to-end product design, with a portfolio showing shipped, high-impact mobile and web work.
  • Staff-level product judgment. You define direction across complex product areas and operate independently across large problem spaces.
  • Knowledge of cryptocurrency, and trading
  • Working knowledge of AI tools and workflows used to accelerate design exploration and iteration.
  • Strong UX, interaction, and visual design skills with a consistent record of solving complex, ambiguous problems.
  • Proven experience designing critical user journeys such as onboarding, identity verification, activation, or other lifecycle experiences.
  • Experience designing in regulated or compliance-heavy environments such as fintech, payments, identity verification, or financial services. KYC experience preferred.
  • Data-informed approach using qualitative research and quantitative signals, including experimentation and A/B testing tied to measurable outcomes.
  • Ability to translate research, behavioral data, and product strategy into clear product experiences.
  • Advanced prototyping skills to communicate interaction models, transitions, and system behaviors.
  • Strong communication skills with the ability to influence senior stakeholders and align cross-functional teams.
  • Experience mentoring designers and raising craft standards through critique and collaboration.
  • High ownership and bias to action in a fast-growing, remote-first organization.
Benefits
  • Offers Equity
  • Offers Bonus
  • Wellness allowance
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
end-to-end product designUX designinteraction designvisual designprototypingA/B testingdata analysisbehavioral data analysiscustomer insightdesign judgment
Soft Skills
strong communicationinfluencementoringcollaborationproblem-solvingleadershipcritical thinkingownershipbias to actioncross-functional alignment