Content Creator
Kraken Digital Asset Exchange
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $54,600 - $109,200 per year
About the role
- Serve as an on-camera voice and face of Kraken’s products across short-form social, performance marketing creatives, and educational content.
- Produce high-quality, performance-driven content across multiple formats — including short-form videos (Reels, Shorts, TikTok), paid ads, social snippets, landing pages, and long-form educational assets.
- Independently ideate, script, film, and publish content with minimal oversight, operating with speed and strong creative judgment.
- Translate Kraken’s product value propositions into compelling messaging tailored to different stages of the marketing funnel — from awareness to conversion to retention.
- Leverage AI tools and modern production workflows to accelerate content output, experimentation, and iteration.
- Continuously test, optimize, and refine creative output based on performance data and audience insights.
- Collaborate cross-functionally with Product, Growth, Data, Design, Compliance, and SMEs — while maintaining ownership over execution and results.
- Act as a proactive driver of experiments and new content initiatives, identifying opportunities rather than waiting for direction.
Requirements
- 2+ years of experience creating high-volume, multi-format content — including short-form video, performance ads, social snippets, and long-form educational assets — ideally within finance or technology.
- Proven comfort and enthusiasm for being on camera as a core part of the role; ability to confidently represent a brand publicly and consistently.
- Demonstrated ability to execute quickly and independently, balancing speed with quality in a fast-paced, performance-driven environment.
- Strong technical proficiency in modern content creation workflows, including AI-assisted video creation, editing, scripting, automation, and lightweight animation tools.
- Experience owning the full production cycle — from ideation and scripting to filming, editing, publishing, and optimization.
- Versatility across formats and funnel stages, with the ability to adapt tone and structure for short-form, paid, organic, and educational content.
- Analytical mindset with a strong bias toward experimentation, iteration, and measurable performance impact.
- High level of ownership, proactivity, and accountability — you drive ideas forward without needing heavy direction and follow through on commitments.
- Strong reliability and commitment to role expectations, with the ability to maintain trust across stakeholders.
- Exceptional ability to simplify complex financial or technical concepts into engaging, clear, and persuasive narratives.
- Native-level English proficiency.
- Bachelor’s degree.
Benefits
- Offers Equity
- Offers Bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content creationvideo productionscriptingeditingautomationlightweight animationAI-assisted video creationperformance marketingoptimizationdata analysis
Soft Skills
creativityindependenceproactivityaccountabilityreliabilitycommunicationadaptabilityanalytical mindsetownershiptrust-building
Certifications
Bachelor's degree