Kraken Digital Asset Exchange

Content Strategist

Kraken Digital Asset Exchange

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $96,000 - $192,000 per year

About the role

  • Own the end-to-end pipeline of AI-generated content briefs across all product pods and regional markets.
  • Review, edit, and approve Claude-generated briefs before distribution — maintaining the quality layer that automation cannot replicate.
  • Translate complex AEO data, citation metrics, and AI visibility performance into clear, actionable language for product pod leads and regional marketing managers.
  • Serve as the primary point of contact between the AEO team and product pod leads, building trusted working relationships with regional marketing managers worldwide.
  • Run briefing sessions, onboard new pods to AEO workflows, and create enablement resources that help non-SEO stakeholders understand and act on AI visibility data.
  • Establish and maintain quality standards for all AEO content output, flagging compliance-sensitive content for editorial review before it reaches pods.
  • Monitor the accuracy of AI-generated briefs against Profound intelligence data and Ahrefs research, continuously improving prompt inputs and templates based on output feedback.
  • Track brief delivery cadence across pods and regions, reporting on pipeline health to the Director and escalating strategic AEO opportunities to leadership.
  • Support regional localization workflows and collaborate with AEO team members to improve workflow outputs and reduce manual review load over time.

Requirements

  • At least 5 years in content strategy, SEO content, or content program management, ideally within fintech, crypto, or financial services.
  • Demonstrated experience managing content programs across multiple stakeholders or teams simultaneously.
  • Hands-on experience using AI writing tools with a strong editorial eye for AI output quality.
  • Familiarity with AEO concepts: answer optimization, LLM citation patterns, and entity-based content strategy.
  • Solid understanding of SEO fundamentals: keyword intent, content structure, on-page optimization, and how content drives organic visibility.
  • Strong written communication skills — you can rewrite a vague brief into a clear, actionable one in minutes.
  • Organized, process-driven, and comfortable operating in a fast-moving, high-volume environment.
  • Open to candidates based in Canada, the US, the UK, or the EU.
Benefits
  • Offers Equity
  • Offers Bonus
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategySEO contentcontent program managementAI writing toolsAEO conceptskeyword intentcontent structureon-page optimizationAI visibility performancebrief delivery cadence
Soft Skills
written communicationorganizational skillsprocess-drivenrelationship buildingeditingreviewingtrainingcollaborationproblem-solvingadaptability