Lead paid DSP and social strategy, development, and execution to scale Kraken's growth globally.
Manage and optimize user acquisition campaigns to achieve CAC and payback goals across each of our priority geos and customer segments.
Monitor, analyze, and report on campaign effectiveness, providing detailed analysis and strategic recommendations for continuous improvement.
Effectively manage a multi-million dollar monthly performance marketing budget
Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition within paid search.
Collaborate with cross-functional teams, including creative, data analytics, product marketing and regional growth to align on campaign goals and strategies.

Requirements

5+ years of hands-on performance marketing experience
Experience in consumer tech products with a focus on transactional goals and demonstrated ability to optimize campaigns beyond the initial install or sign up.
Comfortable with analytics tools, attribution models, and performance metrics.
Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch.
Data-driven: Strong ability to model performance, assess signal, and kill tests quickly.
Crypto native and/or crypto/web3 experience strongly preferred.

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

performance marketinguser acquisitioncampaign optimizationKPI analysisdata modelingattribution modelstestinganalytics

Soft Skills

strategic recommendationscollaborationcommunication