Senior Paid Media Manager
Kraken Digital Asset Exchange
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $170,000 per year
Job Level
Senior
About the role
- Own day-to-day campaign management and optimization across core paid channels: Meta, TikTok, X, YouTube, and programmatic.
- Design, launch, and iterate experiments to identify new opportunities for growth, efficiency, and improved unit economics.
- Explore and test crypto-relevant channels and community-based placements (e.g., Reddit, Discord, Telegram, crypto news networks).
- Partner closely with creative and analytics teams to develop and test ad messaging, creative assets, and audience strategies.
- Monitor and analyze performance data to drive insights and recommendations that maximize revenue and LTV.
- Manage budgets strategically—scaling channels that perform while maintaining rigorous performance discipline.
- Collaborate with Growth and Analytics to refine attribution, optimize conversion funnels, and ensure data integrity across platforms.
- Stay current with platform changes, algorithm updates, and best practices—translating new learnings into competitive advantage.
Requirements
- 5 years of hands-on experience managing paid media campaigns across multiple digital platforms.
- Expert-level understanding of Meta Ads Manager, Google Ads (YouTube), TikTok Ads, and at least one programmatic platform.
- Comfortable with campaign setup, audience segmentation, tracking, A/B testing, and creative iteration.
- Data-driven thinker with strong analytical skills—you know how to diagnose performance patterns and act on them.
- Self-starter who thrives in fast-paced environments and takes ownership from strategy through execution.
- Deep curiosity about crypto and a passion for marketing in emerging, fast-evolving ecosystems.
- Bonus: experience with crypto-native or community-driven marketing channels (Reddit, Discord, Telegram).
Benefits
- Offers Equity
- Offers Bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign managementoptimizationA/B testingaudience segmentationdata analysisperformance monitoringbudget managementattribution refinementconversion funnel optimizationcrypto marketing
Soft skills
analytical skillsself-starterownershipcuriosityadaptabilitycollaborationcommunicationstrategic thinkingproblem-solvingfast-paced environment