Product Marketing

• Define product marketing strategy for exchange trading: Partner with product, sales, and strategy teams to craft the GTM vision for order book services, advanced trading products, and institutional APIs.
• Drive GTM execution for exchange products: Own end-to-end go-to-market planning and execution for initiatives spanning order books, liquidity services, advanced orders, spot/derivatives fee structures, and APIs.
• Shape market narratives: Create compelling positioning and messaging that communicates the value of Kraken’s exchange trading services for institutions, trading firms, and broker partners.
• Scale institutional adoption: Partner with sales and product to design incentive programs, onboarding flows, and enablement materials that maximize client growth, volume, and retention.
• Commercialize data and infrastructure: Lead marketing for market data, analytics, and licensing opportunities, highlighting Kraken’s competitive differentiation in transparency and depth.
• Empower sales and BD: Build collateral, playbooks, and enablement content that helps the team acquire and retain trading firm clients.
• Be a market and customer expert: Develop deep expertise on institutional trading needs, liquidity dynamics, and competitor offerings. Translate insights into marketing strategies that support order book revenue growth and ecosystem expansion.
• Champion KPIs that matter: Align marketing impact with business outcomes—Trading Firm Revenue, Volume, MTUs, and Retention.

Lead Product Marketing Manager, Exchange Trading

Senior Director, Product Marketing

GTM Strategy Lead, Loans

Go-To-Market Engineer

Product Marketing Associate

Product Marketer – Mid-Senior