Manager, Head of Regional Growth – Southern Europe
Kraken Digital Asset Exchange
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇮🇹 Italy
Visit company websiteJob Level
Lead
About the role
- Develop marketing strategies to bolster Kraken’s market share in region, while working with cross-functional teams to execute.
- Grow new users in-region and improve performance across their customer lifecycle including initial onboarding, trading, and growth across Kraken’s product suite.
- Leverage global campaigns, creatives, content, and brand guidelines to localize according to the preferences of regional audiences.
- Develop local-first ideas that uniquely position Kraken’s brand and persuade potential customers to take our calls to action.
- Roll your sleeves up - this may include producing content, planning/managing events, bolstering Kraken web pages, localizing ads, managing local social media handles, representing Kraken in PR and interviews, and much more.
- Measure results; work with our data to understand marketing performance and make recommendations to adjust for greater effectiveness.
- Additional duties and responsibilities as assigned
Requirements
- 7+ years in a marketing role where you autonomously developed marketing/growth strategies and delivered successful campaigns.
- A proven track record in growing new users in a highly competitive environment.
- Regional expertise (language, culture, etc) for this geography. Additional country expertise is a bonus.
- Advanced crypto knowledge including how crypto products work, crypto revenue models, and the crypto players in your region.
- Experience with marketing in a regulated business, preferably in financial services.
- Strong knowledge of marketing analytics including key ratios and performance metrics, attribution modeling, and A/B testing. Proven use of analytical tools and MarTech.
- Creative thinking; grounded in logic and data, with the capability of supporting ideas and persuading others.
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategiesuser growth strategiescontent productionevent planningmarketing analyticsattribution modelingA/B testingcrypto knowledgefinancial services marketing
Soft skills
creative thinkingdata-driven decision makingpersuasioncross-functional collaboration