Kraken Digital Asset Exchange

Senior Marketing Manager – SEO

Kraken Digital Asset Exchange

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇮🇪 Ireland

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Job Level

Senior

Tech Stack

BigQueryWeb3

About the role

  • Define and own the global SEO vision for Kraken’s portfolio of products and surfaces across web, app, and ecosystem integrations.
  • Develop scalable, data-backed SEO and AEO/GEO strategies that drive measurable user acquisition, engagement, and retention.
  • Partner with product, content, engineering, analytics, and design teams to embed organic growth principles into Kraken’s product development lifecycle.
  • Lead AI-first SEO initiatives adapting to Search Generative Experience (SGE) and answer engine optimization opportunities.
  • Build systems for entity optimization, structured data, and topical authority across Kraken’s domain and sub-properties.
  • Oversee technical SEO health at scale (crawling, rendering, indexing, Core Web Vitals, and dynamic content handling).
  • Provide strategic leadership and mentorship to SEO specialists, contractors and cross-functional contributors, building a culture of continuous learning and experimentation.
  • Deliver executive-level reporting and insights, translating complex SEO and organic growth metrics into actionable narratives for senior leadership.
  • Collaborate with the Localization and Regional Growth teams to expand Kraken’s global reach through regionalized search strategies and multilingual optimization.
  • Partner with the Brand, Content, and PR teams to strengthen Kraken’s E-E-A-T signals.
  • Monitor competitive, algorithmic, and market trends, ensuring Kraken stays ahead of industry shifts and regulatory landscapes.
  • Additional duties and responsibilities as assigned.

Requirements

  • 7+ years of experience in SEO leadership, ideally in FinTech, Crypto, or high-scale e-commerce.
  • Deep expertise in technical and programmatic SEO, including structured data, and large-scale site architectures (>1M pages).
  • Advanced understanding of AI-driven search (AEO/GEO) and semantic SEO, including entity-based optimization, vector search, and LLM-integrated search behaviors.
  • Proven success influencing product and engineering teams to implement SEO-driven growth at the system level.
  • Strong analytical skills, fluent in GA4, GSC, BigQuery, DeepCrawl, Mixpanel and BI tools. Comfortable framing insights for non-technical audiences.
  • Experience driving international SEO and working with localization pipelines across multiple languages and markets.
  • Demonstrated leadership in cross-functional environments, including mentoring and scaling SEO strategy across an organization.
  • Familiarity with E-E-A-T frameworks, digital PR, and content authority development in a regulated industry.
  • Genuine passion for Bitcoin, crypto, and decentralized finance, with an understanding of Web3 ecosystems.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOAEOGEOtechnical SEOstructured dataentity optimizationsemantic SEOvector searchLLM-integrated searchinternational SEO
Soft skills
leadershipmentorshipanalytical skillscollaborationcommunicationstrategic thinkingproblem-solvinginfluencingcontinuous learningadaptability