SEO, AI Content Specialist
Talent Inc.
Senior Marketing Manager – SEO
Kraken Digital Asset Exchange
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $127,000 - $203,000 per year
Job Level
Senior
Tech Stack
BigQueryWeb3
About the role
- Define and own the global SEO vision for Kraken’s portfolio of products and surfaces across web, app, and ecosystem integrations.
- Develop scalable, data-backed SEO and AEO/GEO strategies that drive measurable user acquisition, engagement, and retention.
- Partner with product, content, engineering, analytics, and design teams to embed organic growth principles into Kraken’s product development lifecycle.
- Lead AI-first SEO initiatives adapting to Search Generative Experience (SGE) and answer engine optimization opportunities.
- Build systems for entity optimization, structured data, and topical authority across Kraken’s domain and sub-properties.
- Oversee technical SEO health at scale (*crawling, rendering, indexing, Core Web Vitals, and dynamic content handling*).
- Provide strategic leadership and mentorship to SEO specialists, contractors and cross-functional contributors, building a culture of continuous learning and experimentation.
- Deliver executive-level reporting and insights, translating complex SEO and organic growth metrics into actionable narratives for senior leadership.
- Collaborate with the Localization and Regional Growth teams to expand Kraken’s global reach through regionalized search strategies and multilingual optimization.
- Partner with the Brand, Content, and PR teams to strengthen Kraken’s E-E-A-T signals
- Monitor competitive, algorithmic, and market trends, ensuring Kraken stays ahead of industry shifts and regulatory landscapes.
Requirements
- 7+ years of experience in SEO leadership, ideally in FinTech, Crypto, or high-scale e-commerce.
- Deep expertise in technical and programmatic SEO, including structured data, and large-scale site architectures (>1M pages).
- Advanced understanding of AI-driven search (AEO/GEO) and semantic SEO, including entity-based optimization, vector search, and LLM-integrated search behaviors.
- Proven success influencing product and engineering teams to implement SEO-driven growth at the system level.
- Strong analytical skills, fluent in GA4, GSC, BigQuery, DeepCrawl, Mixpanel and BI tools. Comfortable framing insights for non-technical audiences.
- Experience driving international SEO and working with localization pipelines across multiple languages and markets.
- Demonstrated leadership in cross-functional environments, including mentoring and scaling SEO strategy across an organization.
- Familiarity with E-E-A-T frameworks, digital PR, and content authority development in a regulated industry.
- Genuine passion for Bitcoin, crypto, and decentralized finance, with an understanding of Web3 ecosystems.
Benefits
- Bonuses
- Equity program
- Wellness allowance
- Medical, dental, vision and 401(k) benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOAEOGEOtechnical SEOstructured dataentity optimizationsemantic SEOAI-driven searchlarge-scale site architecturesinternational SEO
Soft skills
leadershipmentorshipanalytical skillscommunicationcollaborationstrategic thinkingproblem-solvinginfluencingcontinuous learningadaptability
