Customer Marketing Manager

KPA

Customer Marketing Manager owning strategy and execution of customer marketing programs at Novara. Focused on product adoption and growing a vibrant customer advocacy community.

Posted 5/6/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

The Customer Marketing Manager owns the strategy and execution of programs that drive pipeline and product adoption, expand customer lifetime value, and build a vibrant community of advocates who fuel Novara's growth.
Roughly 60-70% of this role is focused on customer marketing — lifecycle communications, expansion campaigns, referral programs, and cross-functional alignment with Customer Success, Product, and Sales.
The remaining 30-40% is dedicated to customer advocacy, including management of the customer community platform, community content and activities, and customer references.

Requirements

What you’ll need

5+ years of B2B customer marketing experience, with direct ownership of lifecycle programs, customer communications, or expansion campaigns.
Experience in working at a high-growth SaaS company
Demonstrated ability to build and execute programs that drive measurable outcomes: adoption, expansion, or retention.
Hands-on experience with customer advocacy programs, including referrals, references, reviews, or community management.
Experience managing or working within an advocacy or community platform (Influitive experience is a strong plus).
Strong copywriting and content development skills across email, web, and long-form formats.
Comfortable working cross-functionally with Customer Success, Sales, and Product teams.
Analytical mindset that is able to build basic reporting, track KPIs, and translate data into program decisions.
B2B SaaS or compliance/technology industry experience preferred.

Benefits

Comp & perks

Medical
Dental
Vision
Flexible Spending Accounts
PTO
Paid and Floating Holidays
401k with Company match and immediate vesting
Company-funded Life Insurance
Employee Assistance Programs
No-cost Mental Health Benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer marketinglifecycle communicationsexpansion campaignscustomer advocacy programscopywritingcontent developmentreportingKPI trackingdata analysis

Soft Skills

cross-functional collaborationanalytical mindset