
Content Marketing Manager – Strategist
KPA
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $85,000 - $105,000 per year
Tech Stack
About the role
- Increase content production that support Sales, Demand Generation Marketing, and Product Marketing with high-quality, persuasive content across multiple channels and formats
- Establish and maintain content quality standards across all marketing content (own-produced and team-generated)
- Improve conversion rates by 20-35% through strategic messaging and compelling copy
- Enable consistent thought leadership and content production
- Build scalable content workflows that maintain brand excellence while increasing velocity
- Create comprehensive marketing materials including eBooks, scripts, blog posts, case studies and success stories, checklists, guides, brochures, and data sheets that support the buyer's journey across all funnel stages. Create content that addresses industry trends, regulatory changes, and best practices while driving traffic, engagement, and conversion rates. Develop comprehensive guides and educational content that showcase expertise and build trust with target audiences.
- Manage editorial calendar and content production workflows to ensure timely delivery of marketing assets across campaigns and initiatives. Build scalable content processes and workflows to support increased production demands. Work across team functions of Demand Generation, Product Marketing, Digital Marketing, collaborating on content needs, editorial planning, and campaign messaging alignment.
- Serve as primary content reviewer for all Marketing Communications content—whether created by team members, freelancers, or other contributors. Review content for brand voice consistency, messaging accuracy, grammar, and strategic alignment to maintain content quality standards and brand voice guidelines across formats and channels.
Requirements
- A minimum of 6-8 years of B2B content marketing, copywriting, or editorial experience with demonstrated progression to content leadership
- Proven track record producing high-volume, high-quality marketing assets and thought leadership content
- Experience reviewing, editing, and improving others' content—editorial judgment and coaching ability
- Experience managing editorial calendars, content workflows, and quality standards
- Portfolio demonstrating strategic thinking, strong writing across channels, and editorial refinement skills
- Proficiency with content development, productivity and reporting tools and experience in WordPress, Salesforce, Marketo, JasperAI, ClickUp, Adobe InDesign, and more.
Benefits
- Medical
- Dental
- Vision
- Flexible Spending Accounts
- PTO
- Paid and Floating Holidays
- 401k with Company match and immediate vesting
- Company-funded Life Insurance
- Employee Assistance Programs
- No-cost Mental Health Benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content marketingcopywritingeditorial experiencestrategic messagingcontent productioncontent developmenteditorial judgmentwriting across channelscontent quality standardsthought leadership
Soft skills
collaborationcoaching abilitystrategic thinkingorganizational skillsattention to detailcommunication skillsproject managementcreativitytime managementleadership