Lifecycle Marketing, AI

Kovo

Lifecycle Marketer managing and evolving marketing strategies using AI at Kovo, a fintech startup. Impacting millions' access to credit with high ownership and rapid execution.

Posted 4/29/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $160,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own and evolve Kovo’s lifecycle marketing strategy across email, push notifications, and in-app messaging.
Audit and optimize existing lifecycle programs, identifying opportunities to improve activation, engagement, retention, and long-term customer value.
Design and scale event-driven lifecycle programs to support personalized, behavioral-triggered messaging.
Build and maintain a modular email design system/library, leveraging AI tools to increase speed and quality.
Partner with Product and Data to ensure lifecycle messaging is tightly integrated with product events and user behavior.
Own conversion rate optimization: define the experimentation framework, prioritize and sequence tests across lifecycle messaging and web conversion flows, and document learnings.
Explore and implement AI-powered workflows and proactive messaging agents to improve personalization, cross-sell, and product discovery. We believe AI fundamentally changes what a small lifecycle team can do - you'll have the mandate and resources to prove that out.
Define lifecycle KPIs and continuously optimize for measurable performance improvements.

Requirements

What you’ll need

4+ years or equivalent depth of experience owning lifecycle or CRM marketing in a high-growth environment.
Comfortable working with event-driven systems and product analytics tools.
Think in terms of behavioral triggers, segmentation, and measurable incremental impact - not just campaign sends.
Highly autonomous and thrive with high ownership in a small, fast-moving remote team.
Technically curious: comfortable with HTML-based email systems, component-driven frameworks, and willing to learn fast.
Have a builder's mindset toward AI: you see it as a core capability, not a buzzword, and you're eager to push the boundaries of what lifecycle marketing can look like when AI is deeply embedded in the workflow.
Bonus: Managed or contributed to marketing automation migrations or major tooling evolutions.
Bonus: Intermediate SQL proficiency.

Benefits

Comp & perks

Direct impact on millions of people’s ability to access credit
High ownership with minimal bureaucracy
Speed, learning, and impact are core values

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingCRM marketingconversion rate optimizationevent-driven systemsHTML-based email systemscomponent-driven frameworksSQLAI-powered workflowsbehavioral triggerssegmentation

Soft Skills

autonomoushigh ownershipadaptabilitytechnical curiositybuilder's mindsetcollaborationproblem-solvingcreativityanalytical thinkingcommunication