Kovo

Artificial Intelligence

• Own and evolve Kovo’s lifecycle marketing strategy across email, push notifications, and in-app messaging.
• Audit and optimize existing lifecycle programs, identifying opportunities to improve activation, engagement, retention, and long-term customer value.
• Design and scale event-driven lifecycle programs to support personalized, behavioral-triggered messaging.
• Build and maintain a modular email design system/library, leveraging AI tools to increase speed and quality.
• Partner with Product and Data to ensure lifecycle messaging is tightly integrated with product events and user behavior.
• Own conversion rate optimization: define the experimentation framework, prioritize and sequence tests across lifecycle messaging and web conversion flows, and document learnings.
• Explore and implement AI-powered workflows and proactive messaging agents to improve personalization, cross-sell, and product discovery. We believe AI fundamentally changes what a small lifecycle team can do - you'll have the mandate and resources to prove that out.
• Define lifecycle KPIs and continuously optimize for measurable performance improvements.

Lifecycle Marketing, AI

Product Designer

• Own the full design process: from research and discovery through wireframes, prototypes, and polished UI
• Design intuitive, accessible, and visually compelling experiences that translate complex financial problems into clear user flows
• Evolve our design system to ensure consistency and scalability across the product
• Use data, user research, and experimentation to continuously validate and improve designs
• Apply AI to supercharge upfront research, competitive analysis, and rapid low-fidelity exploration of dozens of concepts
• Validate ideas faster through simulated user perspectives (e.g., walking through the product as different personas)
• Apply your taste and judgment to identify the strongest directions from broad AI-assisted explorations, then invest your craft skills in fewer, higher-quality high-fidelity iterations
• Work closely with product, marketing, engineering, and customer experience to inform and iterate on designs
• Partner with engineering to ensure seamless design-to-development handoffs

Lifecycle Marketing, AI

Product Designer – 1st Hire, AI