Senior Digital Analyst
Kopenhagen e Chocolates Brasil Cacau (Grupo CRM)
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • 🇧🇷 Brazil
Visit company websiteJob Level
Senior
About the role
- Ensure the effective operation of the company’s digital operations, using the VTEX platform as the primary tool
- Manage products, promotions, orders, integrations, performance analysis and support for customer experience
- Lead continuous improvement projects across digital channels
- Directly manage the loyalty programs for the Kopenhagen and Brasil Cacau brands
- Monitor e-commerce and loyalty program KPIs: active base, churn, LTV, conversion rate, cart abandonment, among others
- Produce reports and dashboards using tools such as Google Analytics, GA4, Data Studio or VTEX IO
- Propose and implement layout, content and usability improvements in collaboration with the design team or external agency.
Requirements
- Bachelor’s degree completed
- Familiarity with B2C and B2B e-commerce. Basic HTML/CSS knowledge (for simple front-end adjustments)
- Proficiency with analytics and digital performance tools
- Commercial/business logic and understanding of the sales funnel
- Hands-on experience with VTEX CMS, VTEX IO and VTEX Admin is a plus
- Good communication, organizational and analytical skills, and strong attention to detail.
Benefits
- Transportation allowance
- Meal allowance (meal voucher)
- Food allowance (grocery voucher)
- Health insurance
- Life insurance
- Pharmacy partnership/discount
- Employee discounts on products
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
HTMLCSSanalyticsdigital performance toolsVTEXVTEX CMSVTEX IOVTEX Adminperformance analysiscustomer experience
Soft skills
communicationorganizationalanalyticalattention to detail
Certifications
Bachelor’s degree