VP, General Manager

Kooner Fleet Management Solutions

VP & General Manager driving consumer growth for Kooner Mobile Auto Care. Responsible for P&L, strategy, brand, and team building.

Posted 4/24/2026full-timeRemote • 🇺🇸 United StatesLead💰 $125,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Full responsibility for revenue, margin, and unit economics across the consumer segment
Set financial targets, build and manage the budget, and deliver profitable growth quarter over quarter
Report directly to senior leadership with full visibility into performance and a seat at the table when it matters
Define how Kooner enters and expands in consumer markets, pricing architecture, service packaging, and geographic sequencing
Determine which acquisition channels to bet on, pressure-test assumptions quickly, and double down on what works
Build a repeatable growth model that can scale across new markets without losing quality or margins
Own the consumer brand from the ground up, how it looks, sounds, and feels at every touchpoint
Set the standard for what a Kooner consumer experience means, from first booking to fifth visit
Build the systems and feedback loops that ensure consistency as the business scales
Identify key hires, make the business case for headcount, and recruit people motivated to build, not just manage
Design the org structure for the consumer division as it grows from zero to scale
Foster a culture that reflects Kooner's family-first values while moving with startup urgency
Design the end-to-end service delivery model; scheduling, dispatch, technician standards, quality control, and customer communication
Adapt existing infrastructure where it fits; build new processes where it doesn't
Keep scalability front of mind, every system you build should work at 10x volume
Own the strategy for turning first-time customers into regulars
Develop service plans, communication cadences, and loyalty incentives that drive repeat business
Define and track the metrics that matter; retention rate, lifetime value, NPS, and churn
Partner with product and tech stakeholders to shape the digital experience; booking, payment, service history, and reminders
Advocate internally for the consumer customer and influence the product roadmap accordingly
Identify gaps in current tooling and drive solutions that improve both the customer and technician experience
Leverage existing relationships and cultivate those relationships to accelerate consumer growth; insurance partners, dealerships, employers, apartment communities, and beyond
Explore fleet-to-consumer crossover opportunities that leverage Kooner's existing national footprint
Stay sharp on competitor moves, market shifts, and evolving consumer expectations
Use those insights to keep Kooner's offering ahead of the curve, anticipating the market, not reacting to it
Feed learnings back into strategy, pricing, and product decisions on a continuous basis

Requirements

What you’ll need

10+ years of progressive leadership experience, with at least 3–5 years in a GM, VP or similar leadership role
Proven track record of building and scaling a consumer-facing business; startup, division launch, or turnaround experience strongly preferred
Automotive industry experience is required; a background in dealership operations, fixed ops, or dealer group leadership is strongly preferred and will be weighted heavily in the selection process
An established network within the automotive industry and the willingness to leverage it, whether that means bringing relationships with dealer groups, service partners, or a loyal customer base, we expect this person to hit the ground running, not starting from zero
Commercially sharp: you know how to find customers, keep them, and build a business model that works
Operator at heart with the strategic range to see around corners and the execution discipline to follow through
Strong financial acumen; comfortable owning a P&L, building a budget, and making data-informed decisions
Comfortable with ambiguity; you don't wait for the playbook, you write it
Strong people leader who attracts talent, develops teams, and builds culture deliberately
Excellent communicator who can align internal stakeholders and represent the brand externally with credibility
Bachelor's degree required; MBA or equivalent advanced degree a plus

Benefits

Comp & perks

Competitive base salary $125,000-$150,000 + generous variable comp plan
Weekly Paydays: Get paid every Friday – no waiting around!
401(k) with company match.
Medical, Dental, and Vision coverage after just 30 Days!
Enjoy paid vacation time, paid sick time, and paid holidays to rest, recharge, and take care of what matters most.
Life & Disability Insurance for added peace of mind – because we take care of our team on and off the job.
Access to our Employee Assistance Program for support when you need it most – we've got your back.
Big Career Growth Opportunities in a rapidly expanding, forward-thinking organization.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

P&L managementbudgetingdata-informed decision makingservice delivery model designmetrics trackinggrowth model developmentcustomer retention strategiesquality controlfinancial target settingacquisition channel analysis

Soft Skills

leadershipcommunicationstrategic thinkingpeople managementcultural developmentadaptabilityrelationship buildingexecution disciplineproblem solvinginfluence

Certifications

Bachelor's degreeMBA or equivalent advanced degree