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Social Media Manager, Content Strategy, FMCG
Kooku Recruiting GmbH - Interim Recruiting & RPOSocial Media Manager responsible for developing Social-First content strategies in a leading FMCG environment. Collaborating with international brands and implementing effective marketing campaigns.
About the role
Key responsibilities & impact- Develop holistic social media content strategies for consumer brands in the personal care segment
- Derive clear social-first strategies from global marketing and campaign guidelines
- Strategically plan always-on approaches and campaigns across TikTok, Instagram and YouTube
- Define messaging, channel and content frameworks, including editorial and asset strategies
- Translate global campaign assets into locally effective social concepts for the German market
- Strategically manage paid and organic social, including KPI setup, testing logics and performance targets
- Active trend, culture and platform monitoring to evolve the social strategy
- Close strategic alignment with stakeholders from brand, marketing, media and content
Requirements
What you’ll need- Several years of experience in social media management for consumer or FMCG brands
- Demonstrable responsibility for social media strategies and their implementation
- Strong understanding of social-first content strategies for TikTok, Instagram and YouTube
- Experience with paid and organic social, including KPI frameworks and performance management
- Confident stakeholder and project management in a corporate or agency environment
- Preferred: Proficient use of generative AI (GenAI) tools for strategic content and video development
- Excellent German (C2) and English (C1) skills
Benefits
Comp & perks- Close collaboration with experienced brand, strategy and media experts
- Hybrid working model with clear structure and autonomy
- 30 days of vacation and a transparent, market-competitive compensation package
- Long-term prospects in a demanding, international brand and digital environment
ATS Keywords
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Hard Skills & Tools
social media managementsocial-first content strategiesKPI frameworksperformance managementcontent strategy developmentcampaign implementationtrend monitoringpaid socialorganic socialgenerative AI
Soft Skills
stakeholder managementproject managementstrategic planningcommunicationcollaboration