Regional Marketing Manager
Kong Inc.
full-time
Posted on:
Location Type: Remote
Location: Germany
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Tech Stack
About the role
- Establish yourself as a trusted and respected partner with Sales stakeholders, translating sales goals into marketing tactics and programs
- Work in partnership with the global demand generation teams to build and drive integrated marketing campaigns
- Own, define & drive the regional marketing plan
- Manage regional budget and reporting
- Coordinate regional planning and execution with sales & marketing stakeholders to build campaigns to drive engagement, generate leads, and deliver pipeline
- Maintain ownership of the region’s performance, through consistent reporting, analysis, and optimisation efforts.
- Owning the leads process through the funnel and devising programs and activities to Accelerate lead time-to-value
- Identify focus areas and build plans to drive expansion
- Think creatively about customer journeys to drive engagement all the way through the marketing funnel from awareness to conversion.
- Implementing regional ABM and executive programs
- Partner with the sales development team to develop and execute effective inbound/outbound campaigns
- Work with the Partner team to harness the Partner ecosystem, build and drive integrated marketing campaigns with key partners
Requirements
- 7+ years of marketing experience working in a hyper-growth, fast-paced environment; specific expertise in software and SaaS/subscription models is strongly preferred
- Excellent collaboration skills with the ability to work remotely and effectively across cross-functional teams.
- Familiarity with marketing platforms including Salesforce, Tableau, Marketo, event platforms, 6sense, CMS, Pathfactory
- Proven track record of delivering measurable results
- Exceptionally strong writing, presentation, and verbal communication skills, with the ability to clearly and simply articulate concepts, messages, and plans.
- Additional Languages a plus, German and English are required.
- Familiar with SiriusDecisions best practices, and lead management.
- Enterprise segment experience; Experience with running ABM and executive programs.
- Ability to engage enable and deliver Channel programs and events
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
marketing experiencelead managementABM programscampaign managementcustomer journey mappingdata analysisbudget managementreportingSaaS expertisemeasurable results
Soft Skills
collaborationcommunicationcreativitypresentation skillswriting skillscross-functional teamworkremote work effectivenessstrategic thinkingproblem-solvingstakeholder management