Mid-level Marketing Analyst — Media & Social

Koin

Marketing Analyst focused on planning and executing digital marketing campaigns for Koin. Collaborating with teams to optimize performance and drive growth in the fintech space.

Posted 7/10/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Plan and operate paid campaigns focused on awareness, consideration, and acquisition, maintaining autonomy in optimization routines and delivering results.
Support the brand’s organic strategy through content calendar planning, tone of voice, and channel performance, using an analytical approach aligned with the media strategy.
Direct and monitor external partners, publishers, and agencies, ensuring deadlines are met and activities align with our OKRs.
Streamline processes and increase day-to-day productivity through automations and generative artificial intelligence tools.
Propose, design, and run continuous growth experiments based on business hypotheses and data analysis.
Translate platform metrics and data into macro-level impact and business intelligence.
Work collaboratively with other marketing teams and maintain direct communication with key areas such as Product, Risk, and Finance.

Requirements

What you’ll need

Solid prior experience in digital marketing, with emphasis on paid media, management of organic channels, and coordination of agencies or external partners.
Hands-on proficiency operating advertising platforms (such as Meta Ads, Google Ads, and others) and web analytics tools.
Strong analytical skills to interpret data, produce reports, and turn insights into actionable business plans.
Experience structuring and executing growth tests (A/B testing) focused on measurable results.
Excellent communication and interpersonal skills to interface with stakeholders and cross-functional teams.
Advanced organizational skills and autonomy to manage multiple projects and priorities in dynamic environments.
Familiarity with, or a strong interest in, using generative AI tools and automations to optimize processes.

Benefits

Comp & perks

Life insurance
Health and dental plan
Transportation allowance
Meal and grocery vouchers (VR + VA)
Childcare assistance
Extended parental leave
TotalPass or Wellhub membership
WFA (Work From Anywhere)
Discounts on Decolar.com
Golden Farma discounts
Home office allowance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital MarketingPaid Media ManagementGrowth ExperimentationData AnalysisA/B TestingWeb AnalyticsContent Calendar PlanningOptimization RoutinesPerformance MetricsProcess Automation

Soft Skills

CommunicationInterpersonal SkillsOrganizational SkillsAutonomyCollaboration