Koin

Marketing Analyst, Senior

Koin

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

About the role

  • Lead the design, planning and execution of brand campaigns for B2C and B2B audiences
  • Manage and develop the brand’s institutional content, ensuring consistency of tone, messaging and visual identity
  • Manage social media, including editorial planning, campaigns, performance tracking and coordination with partner agencies
  • Plan and execute events, brand activations and institutional initiatives, from concept through operations
  • Partner with the press/PR team to support editorial agendas, institutional positioning and media relations
  • Liaise with internal teams (Product, Sales, Growth, etc.) and external agencies to ensure alignment, deadlines and quality of deliverables
  • Oversee timelines, budgets and KPIs for branding initiatives
  • Operate with a regional perspective, particularly within the B2B LATAM scope, adapting strategies to the specificities of each market

Requirements

  • Previous experience in Branding or Institutional Marketing, with proven work in both B2C and B2B
  • Experience managing integrated campaigns, events, social media and press/media relations
  • Experience or strong exposure to LATAM-scoped projects (particularly relevant for B2B)
  • Strong organization and the ability to manage multiple projects simultaneously
  • Ownership mindset, proactive attitude and focus on execution and results
  • Knowledge of project management methodologies
  • Autonomy to lead strategic alignments with internal teams and external partners
  • Agility, strong communication skills and the ability to prioritize in dynamic environments
Benefits
  • Life insurance
  • Health and dental plans
  • Commuting allowance
  • Meal card (VR) + Grocery allowance (VA)
  • Childcare assistance
  • Extended parental leave
  • Total Pass or Wellhub
  • WFA (Work From Anywhere)
  • Discounts on Decolar.com
  • Golden Farma
  • Home office allowance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brandinginstitutional marketingintegrated campaignsevent managementsocial media managementmedia relationsproject management methodologiesperformance trackingbudget managementKPI oversight
Soft Skills
organizationproject managementownership mindsetproactive attitudefocus on executionstrong communicationagilityability to prioritizecollaborationadaptability