Senior Manager, KMN Analytics
Kohl's
full-time
Posted on:
Location Type: Hybrid
Location: Menomonee Falls • New York, Wisconsin • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Develop and own the analytics framework for measuring retail media network performance across channels (onsite media, offsite digital media, traditional media)
- Design and productionize custom vendor performance reports
- Own and develop the product, including evaluating media performance, providing strategic recommendations, building and maintaining dashboards and integrating vendor and category insights beyond media performance
- Lead the design and delivery of campaign performance dashboards, reports, and post-campaign analyses for brand partners
- Define data requirements, partnering with engineering and analytics to structure scalable reporting pipelines, and developing frameworks to measure media performance
- Establish KPIs and benchmarks for media effectiveness, ROI and customer engagement
- Partner with Sales and Marketing to translate analytics into compelling narratives that support advertiser renewals and upsell opportunities
- Collaborate with Data Engineering and IT to ensure data accuracy, accessibility and scalability of reporting systems
- Implement advanced measurement methodologies (incrementality testing, attribution models, media mix modeling) to prove business impact
- Provide insights and recommendations to optimize targeting, creative and channel mix
- Influence media network strategy by connecting insights to broader company objectives and customer experience initiatives
- Analyze customer buying and digital behaviors to inform brand partner business strategies and marketing plans
Requirements
- 7+ years of experience in marketing analytics, media measurement or data insights
- 3+ years in retail media, digital advertising or e-commerce
- Proven ability to design and implement measurement frameworks for media effectiveness and ROI
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
analytics frameworkvendor performance reportscampaign performance dashboardsreporting pipelinesKPI establishmentincrementality testingattribution modelsmedia mix modelingdata analysiscustomer behavior analysis
Soft skills
strategic recommendationscollaborationinfluencecommunicationnarrative developmentleadership