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Sales Manager
KOFISI - Centres of ProductivitySales Manager at KOFISI Casablanca responsible for sales cycle from lead generation to deal closure. Focused on B2B sales in the North Africa/Francophone workspace and property ecosystem.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B sales within the property and flexible workspace sectors, with a strong focus on achieving occupancy targets and managing broker relationships. Proficient in CRM software and data analysis to drive commercial decisions and lead high-value negotiations.
Highest-signal resume keywords
B2B Sales ExperienceBroker Relationship ManagementHigh-Value Negotiation SkillsCRM Software ProficiencyFrench Language Fluency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Target AchievementPipeline ManagementData AnalysisCommercial NegotiationLead Generation
Soft Skills
Excellent Communication SkillsConfident Presentation SkillsTeam LeadershipClient Relationship Management
Tools & Technologies
CRM SoftwareMicrosoft Office SuiteExcel
Industry Keywords
Flexible WorkspaceProperty LeasingCommercial Real EstateNorth Africa MarketCasablanca Market
About the role
Key responsibilities & impact- Own and be accountable for achieving agreed occupancy targets across KOFISI Casablanca centre.
- Develop and implement a commercial sales plan in partnership with the VP Commercial, aligned to KOFISI North Africa / Francophone growth targets.
- Monitor sales ratios, conversion rates, and pipeline velocity; adjust tactics to ensure targets are consistently met.
- Assist the sales team in closing prospective deals, including attending client meetings and leading final negotiations where required.
- Support client flexibility on lease terms where commercially appropriate, working within KOFISI guidelines to close and retain business.
- Maintain a clear understanding of how flexible workspaces fit within the broader property and leasing ecosystem in the Casablanca market.
- Consistently identify, research, and approach traditional occupiers in Casablanca that are suited to KOFISI product.
- Identify and engage multinational companies entering or expanding in Morocco and Francophone Africa, as well as local corporates approaching lease renewal, positioning KOFISI as the preferred flexible workspace solution.
- Generate qualified leads through close collaboration with the marketing team, industry events and forums in Casablanca, and direct outreach to target companies.
- Coordinate lead distribution to the business development team and ensure consistent follow-up to maximize conversion.
- Work with the VP Commercial to identify new market opportunities and ensure the right collateral and proposals are in place to support them.
- Gather and channel client feedback to the relevant internal teams to inform product and service improvements.
- Build and manage a broker network across Casablanca’s commercial property market, including local Moroccan brokers, French and European firms with Casablanca mandates, and consultants advising multinationals on Francophone Africa entry.
- Act as KOFISI primary commercial point of contact for broker partners in Casablanca; ensure brokers are well-briefed on KOFISI product, pricing, and availability at all times.
- Lead and close high-value commercial negotiations, representing KOFISI with confidence at the decision-making level.
- Travel wherever key commercial decisions are being made — including markets such as Paris, Dubai, or an occupier’s European or regional headquarters — to represent KOFISI and lead deal closure discussions.
- Lead, develop, and motivate the Casablanca sales team to operate at the highest standard of commercial performance.
- Present monthly reports to the VP Commercial detailing the sales team’s pipeline, conversion performance, and progress against occupancy goals.
Requirements
What you’ll need- 4 to 5 years of B2B sales experience with a demonstrated track record of meeting and exceeding commercial targets, ideally within property, flexible workspace, or a related sector in the North Africa / Francophone market.
- Proven ability to build and manage broker relationships that generate consistent, qualified pipeline. An existing network of commercial brokers is a strong advantage.
- Demonstrated experience leading high-value client negotiations and closing complex commercial deals independently.
- Strong understanding of the workspace, property, and leasing ecosystem in Casablanca, including the competitive landscape and key occupier segments.
- Proficient in CRM software and the Microsoft Office Suite, including strong Excel skills. Able to translate data and sales statistics into actionable commercial decisions.
- Excellent verbal and written communication skills. A confident presenter and negotiator, comfortable engaging at C-suite and decision-maker level.
- Willing and able to travel domestically and internationally as required to close business and represent KOFISI. French language fluency is essential. Arabic is a strong advantage.
Benefits
Comp & perks- Professional development opportunities