Koelnmesse GmbH

Market Analyst

Koelnmesse GmbH

full-time

Posted on:

Location Type: Hybrid

Location: Köln • Germany

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About the role

  • Market analysis and market research
  • Conduct project-specific market, industry, exhibition market, regional and country analyses to support corporate and product development
  • Analyze new industries and topic areas as a basis for developing new event and exhibition concepts
  • Conduct targeted competitive analyses
  • Create nomenclatures, market segmentations and topic selections
  • Research and analyze relevant market, industry and competitive information
  • Ongoing market and industry monitoring with a focus on topics relevant to Koelnmesse
  • Support exhibitor and visitor surveys, particularly in tool-supported analysis and preparation of results
  • Data preparation, tools and AI support
  • Research, analyze, consolidate and prepare large volumes of data and information
  • Produce analyses, reports and presentations for different target audiences
  • Use modern digital tools and AI-supported applications to assist with research, analysis, structuring and visualization of information

Requirements

  • Completed university degree (e.g., Economics, Social Sciences, Information Sciences or comparable)
  • Interest in market, industry and competitive analyses as well as economic interrelationships
  • Analytical thinking and the ability to analyze and structure information and data
  • Confident use of online databases and research tools
  • Very good written and spoken English skills
  • Excellent MS Office skills, especially Excel and PowerPoint
  • Strong digital affinity and openness to using AI-supported tools to support work
  • Independent, structured working style
  • Ability to contextualize research and analysis results and derive further analysis or research needs
  • Initial professional experience in market analysis, market research or related areas (e.g., strategy, concept development) or relevant academic focus
  • Knowledge of an additional European language
  • Professional experience in the trade fair, events or B2B platform industry
  • Experience with SAP
Benefits
  • Discover our benefits (Benefits and Services | Koelnmesse)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market analysismarket researchcompetitive analysisdata preparationdata analysisreportingpresentation skillsanalytical thinkingeconomic interrelationshipsconcept development
Soft Skills
independent working stylestructured working styleability to contextualize researchstrong digital affinityopenness to using AI-supported toolsvery good written English skillsvery good spoken English skills