Social Media Manager

• Report to the Head of Social Media and partner closely with Creative, Strategy & Product teams to execute brand campaigns.
• Oversee day-to-day brand/s management on social media from ideation to execution across X, Instagram, TikTok.
• Develop and refine social strategies that drive growth, retention, and engagement.
• Craft social micro content strategy for talent leveraging on set capture, marketing shoots, events, or creating a content day.
• Collaborate with top-tier talent to concept and produce micro content tailored for social platforms.
• Consistently stay up to date on algorithm changes, best practices, leveraging new and emerging platforms, tools, trends, influencers, and partnerships.
• Participate in team creative brainstorms as it pertains to social first content across all channels.
• Ensure all social media calendars, data sheets and docs are consistently updated and well-organized in Google Workspace to support strategic planning and team-wide transparency.
• Use our insights and listening tools to understand the interests and behaviors of our community and own analytics and reporting for assigned accounts.
• Concept, capture, and edit short-form video and photo content on set (marketing shoots, events, talent content days) for Reels, TikTok, YouTube Shorts, and Stories.
• Adapt creative assets for different platforms while maintaining cohesive brand identity and partner across pre-prod, production, and post.
• Engage daily with followers across all platforms, respond to DMs, comments, and tagged content, monitor social sentiment, and assist in influencer activations.

Social Media Manager

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Social Media Manager

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Social Media Manager