Field Marketing Lead – Private Sector

Kodex

Field Marketing Lead at Kodex managing the private sector field motion to drive enterprise pipeline. Collaborating with sales leadership on event strategy and execution in a remote-first setup.

Posted 5/9/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $150,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Own the private sector field strategy: which events to bet on, which accounts to activate, and how to convert in-person interactions into closed pipeline.
Partner with Sales to identify the personas and ICPs we need to reach, and design field activations that bring them to the table.
Build the operating cadence with sales leadership: account targeting, list pulls, follow-up handoffs, post-event measurement.
Operate as an extension of the sales team - earn trust through pipeline contribution, not events run.
Co-build OKRs with marketing and sales leadership tied to field-influenced pipeline.
Make sales reps look good - shoutouts at deal close are a leading indicator the partnership is working.
Plan and execute the private sector event calendar: customer events, road shows, third-party trade shows, EBCs, dinners, and account-based activations.
Own campaign execution alongside the events: landing pages, outreach copy, registrant nurture, and post-event follow-up sequences.
Manage budget and vendor relationships across the private sector field portfolio.
Use AI tools to accelerate the work - landing pages, draft copy, campaign briefs - so the team operates with the leverage of a much larger team.
Build documentation and processes that scale alongside the function.

Requirements

What you’ll need

Field marketing at scale: 5+ years in B2B SaaS marketing with at least 2 years in field marketing at a company with an enterprise sales motion.
Pipeline ownership: you've been on the hook for a number, not just events run, and you can name the field programs you've tied directly to closed or influenced revenue.
Sales partnership track record: real partnership with a VP Sales or equivalent - named partner, named cadence, named outcomes.
Tactical operating rigor: comfortable owning enablement alongside sales (list pulls, account selection, follow-up handoffs).
Tooling fluency: HubSpot / Marketo / Salesforce / On24 / SplashThat or equivalent.
AI fluency: you use AI tools day-to-day to accelerate the work.
Builder mindset: you've built or scaled the field playbook somewhere between Series C and Series D - you write the playbook, you don't wait for it.
Enterprise motion focus: excited by enterprise sales motion (not consumer, not mid-market).

Benefits

Comp & perks

Remote-first within the U.S.
Company offsites in exciting locations. Past trips include Seattle, Miami, Nashville, and San Francisco.
Competitive salary and meaningful equity.
Unlimited PTO + 14 company holidays.
12 weeks of fully paid parental leave, with a flexible return-to-work policy.
Comprehensive medical, dental, and vision plans.
401(k) retirement plan.
Dynamic Environment: work on impactful, high-priority matters with opportunities for professional growth.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

field marketingpipeline ownershipcampaign executionevent planningaccount targetingpost-event measurementenablementdocumentationprocess buildingAI tool usage

Soft Skills

sales partnershiptrust buildingtactical operating rigorbuilder mindset