Own end-to-end lifecycle marketing strategy and execution to drive acquisition, activation, retention, and reactivation.
Build and optimize customer journeys (welcome/onboarding, win-backs, upsell triggers, partnership campaigns) and expand beyond email/SMS into additional channels where it makes sense.
Develop segmentation and targeting by lifecycle stage, contact type, and behavioral data to improve relevance, engagement, and LTV.
Plan, launch, and optimize campaigns through structured testing (hypothesis-driven experiments) and ongoing performance iteration.
Own campaign operations from brief to launch—setup, testing, QA, deliverability, and compliance best practices.
Partner cross-functionally to ensure accurate setup, tracking, attribution, and measurement within CRM and analytics tools.
Monitor lifecycle KPIs (activation, retention, engagement, LTV) and report insights, trends, and recommendations to stakeholders.
Support clinic onboarding and launch coordination, partnering with Sales, Account Management, and vendors to ensure smooth go-to-market execution.
Collaborate on B2B co-marketing initiatives and cross-promotions with partners and merchants, ensuring brand alignment and compliance.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
A minimum of 3+ years of experience in lifecycle marketing and/or acquisition marketing across digital channels (email, SMS, and other owned channels).
Hands-on experience with marketing automation platforms such as Braze, Salesforce Marketing Cloud, MoEngage, or Iterable
Proven ability to build and optimize customer journeys using segmentation, behavioral targeting, and personalization to drive activation, retention, engagement, and LTV.
Strong analytical and optimization mindset—comfortable interpreting performance data, forming hypotheses, running tests, and iterating based on results.
Experience measuring and reporting lifecycle performance, including email/channel metrics and KPIs like activation, retention, engagement, and LTV.
Strong cross-functional collaboration and project management skills, with the ability to lead timelines, align stakeholders, and execute with ownership.
Excellent written and verbal communication, able to translate insights into clear recommendations and campaign briefs.

Benefits

Medical, dental, and vision insurance with partial dependent coverage
Unlimited PTO and a 401(k) plan
Competitive base salary with equity opportunities
Opportunities for growth as we scale.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

lifecycle marketingacquisition marketingcustomer journey optimizationsegmentationbehavioral targetingpersonalizationcampaign performance measurementdata analysishypothesis-driven experimentsKPI reporting

Soft Skills

cross-functional collaborationproject managementanalytical mindsetcommunicationstakeholder alignmentownershipproblem-solvingcreativityadaptabilityleadership