Entry Level Marketing Lead – University GTM Strategy
Knowt
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $60,000 - $80,000 per year
Job Level
Senior
About the role
- Build and scale the entire ambassador program from practically zero to nationwide.
- Fully covered travel to major university campuses to launch programs, run activations, test playbooks, and measure results.
- Recruit top-tier ambassadors across major universities using social channels, student org networks, influencer outreach, campus partnerships, and in-person activation.
- Lead on-campus and digital strategies to drive massive student signups (QR code campaigns, tabling kits, club partnerships, dorm outreach, etc.).
- Design high-conversion strategies, assets, challenges, and incentives to help ambassadors maximize student signups.
- Build an engaged ambassador community (Slack/Discord) with weekly touchpoints, leaderboards, competitions, and spotlights.
- Manage weekly growth experiments across campuses and use data to iterate.
Requirements
- 1–3 years experience in student marketing, ambassador programs, college growth, or community building.
- Deep understanding of college culture — ideally a recent grad or someone who has led campus programs before.
- Proven ability to build and scale operational systems with lots of moving parts.
- Strong communicator who’s high-energy, organized, and biased toward action.
- Experience working with student creators, influencers, or ambassador cohorts is a big plus.
- EdTech or consumer app growth experience preferred, but not required.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
student marketingcommunity buildingoperational systemsgrowth experimentsdata analysiscampaign designincentive strategiesdigital strategiesQR code campaignstabling kits
Soft skills
communicationorganizationleadershiphigh-energyaction-orientedengagementcreativitycollaborationadaptabilityproblem-solving