Business Development Manager – Public Sector Specialist

KnowledgeBrief

Business Development Manager leading public sector apprenticeship growth at KnowledgeBrief. Building partnerships and generating opportunities in public sector workforce development.

Posted 6/14/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £40,000 - £45,000 per yearWebsite

ATS Keywords

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Hard Skills

business developmentaccount managementsalespublic sector tendersbidsprocurement exercisesframework opportunitiesapprenticeshipsworkforce developmenttender management systems

Soft Skills

written communicationrelationship managementstakeholder engagementinfluencingcommercial awarenessopportunity identificationproposal writingforecastingnetworkingoutreach

Tools & Technologies

CRM systemsprocurement portalsDynamic Purchasing Systems (DPS)

Industry Keywords

public sectorapprenticeship fundingworkforce development prioritiesCCSYPOESPONHS frameworksmarket trendstender responsespipeline management

About the role

Key responsibilities & impact

Identify and develop new apprenticeship opportunities across local authorities, NHS organisations, government departments, housing associations, emergency services, and wider public sector organisations.
Build and manage relationships with senior stakeholders, HR teams, learning and development professionals, and procurement teams.
Generate new business opportunities through networking, outreach activity, framework opportunities, referrals, and sector engagement.
Lead and coordinate tender, framework, DPS, mini-competition, and bid opportunities from identification through to submission and award.
Produce high-quality written proposals and tender responses.
Monitor public sector procurement activity, workforce development priorities, and market trends to identify future opportunities.
Manage a pipeline of opportunities and maintain accurate forecasting and CRM records.
Contribute to apprenticeship start and revenue targets through new business acquisition and account growth.

Requirements

What you’ll need

Proven experience in business development, account management, or sales within the public sector.
Experience managing or contributing to public sector tenders, bids, procurement exercises, or framework opportunities.
Strong written communication skills with the ability to create compelling proposals and tender responses.
Experience engaging and influencing senior stakeholders within public sector organisations.
Demonstrable success managing complex sales cycles and multiple stakeholders.
Strong commercial awareness and ability to identify and convert opportunities.
Experience within apprenticeships, education, workforce development, training, or learning and development (highly desirable).
Experience working with procurement frameworks, Dynamic Purchasing Systems (DPS), or public sector procurement routes such as CCS, YPO, ESPO, or NHS frameworks.
Understanding of apprenticeship funding and workforce development priorities.
Experience using procurement portals and tender management systems.
Knowledge of public sector procurement regulations and processes.

Benefits

Comp & perks

Dedicated monthly CPD time to support your development.
5.6 weeks' annual leave plus bank holidays.
Two-week company closure over Christmas and New Year.
Company sick pay.
Access to our Employee Assistance Programme and wellbeing support.
Opportunities to contribute to cross-team projects and organisational growth.
A remote-first environment with regular opportunities to connect in person.