Knowledge Anywhere

Senior Manager, Product Marketing

Knowledge Anywhere

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $130,000 - $150,000 per year

Job Level

Senior

About the role

  • Lead go‑to‑market strategy for a portfolio of complementary services, shaping how they are positioned, packaged, and marketed together to deliver a clear, integrated value proposition
  • Partner with Product and Strategic Partnerships to translate service capabilities into compelling messaging for buyers, sellers, and real estate professionals
  • Build and execute marketing and activation plans that drive awareness, cross‑sell, and adoption across channels
  • Collaborate with business owners to define success metrics and iterate marketing approaches based on performance and customer feedback
  • Lead national launches, ensuring messaging, timing, and enablement are aligned across stakeholders
  • Develop sales and field enablement materials (talk tracks, pitch decks, FAQs, training) to support confident adoption
  • Conduct market, customer, and competitive analysis to inform positioning and prioritization
  • Serve as a cross‑functional connector, aligning Product, Partnerships, Marketing, Sales, Operations, and Analytics
  • Define and monitor success metrics post‑launch (adoption, engagement, conversion) and partner with Analytics to surface insights
  • Continuously refine messaging, segmentation, and activation strategies based on performance data

Requirements

  • 7–10+ years of experience in product marketing, GTM strategy, or growth marketing, with experience launching new products or services. No real estate experience required.
  • Proven success leading new offerings from concept through scale. Cross-selling marketing or experience working with complex products is a plus
  • Strong strategic thinking paired with hands‑on execution — comfortable writing positioning frameworks and building the launch deck yourself
  • Experience collaborating closely with Product, Partnerships/BD, Sales, and Ops in complex, cross‑functional environments
  • Analytical mindset with the ability to define success metrics, interpret data, and turn insights into action
  • Exceptional written and verbal communication — able to distill complexity into clear, compelling narratives
  • High sense of ownership, comfort with ambiguity, and bias toward testing, learning, and iterating quickly
  • Experience in home services, SaaS platforms, marketplaces, services‑led or ecosystem‑based products and businesses
  • Experience marketing to multiple audiences (e.g., internal field teams and end consumers)
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market strategyproduct marketinggrowth marketingmarket analysiscompetitive analysissuccess metricspositioning frameworkslaunch deck creationcross-selling marketingdata interpretation
Soft Skills
strategic thinkinghands-on executioncollaborationanalytical mindsetwritten communicationverbal communicationownershipcomfort with ambiguitybias toward testingiterative learning