Knowledge Anywhere

Manager, Field Marketing

Knowledge Anywhere

full-time

Posted on:

Location Type: Hybrid

Location: Orlando • Florida • United States

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Salary

💰 $80,000 - $90,000 per year

About the role

  • Serve as a trusted marketing partner to agents and sales leaders, helping them grow their business through smarter use of tools, platforms, and strategy
  • Break down complex marketing and technology concepts into clear, simple actions agents can implement immediately
  • Lead group sessions and one-on-one consultations to guide personal marketing strategy
  • Partner with top-producing agents to align marketing with business goals
  • Maintain strong in-office presence to support engagement, recruiting, and retention
  • Help agents understand and adopt marketing technology, including social media, AI tools, and digital platforms
  • Drive awareness and usage of Coldwell Banker Realty’s marketing ecosystem
  • Support and develop office-based marketing specialists, ensuring high-quality, consistent service
  • Help prioritize team efforts based on agent needs and business impact
  • Execute localized marketing strategies that drive agent growth and market share
  • Track performance and communicate insights to leadership
  • Plan and execute local events and initiatives that build agent engagement and brand visibility
  • Represent the Coldwell Banker brand with professionalism and confidence

Requirements

  • 3–5 years of experience in marketing, communications, or a related field
  • Minimum 2 years experience as a people manager of 2 or more direct reports
  • Strong presentation, writing, and communication skills
  • Ability to quickly learn and explain new technology platforms and tools
  • Familiarity with social media marketing and digital content
  • Experience managing multiple projects and deadlines
  • Exposure to real estate tools and an understanding of how they support marketing and productivity (Nice to Have)
  • Experience working in real estate or a field-based environment (Nice to Have)
  • Understanding of personal branding and lead generation strategies (Nice to Have)
Benefits
  • EOE including disability/veteran
  • At Anywhere, compensation varies by knowledge, skills, and experience. Bonuses, incentives and benefits, depend on the position
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketingcommunicationssocial media marketingdigital contentlead generation strategiespersonal brandingproject management
Soft Skills
presentation skillswriting skillscommunication skillspeople managementengagementconsultationstrategic thinking