Director, Digital Strategy
Knowledge Anywhere
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $135,000 - $160,000 per year
Job Level
Lead
About the role
- Own the P&L for website-driven revenue, including lead generation, advertising/monetization opportunities, and conversion optimization; prioritize monetization strategies and advertising opportunities across all digital properties
- Set quarterly and annual targets for leads, conversions, and revenue—and build the roadmap to hit them
- Identify new monetization opportunities across our digital properties and build business cases for investment
- Define how we win in an AI-disrupted landscape—understanding that traffic sources are shifting and adapting our strategy accordingly
- Champion first-party data and owned audience development as a strategic priority, reducing dependence on third-party traffic
- Partner with SEO, content, and technical teams to ensure our digital presence remains visible as search evolves toward AI-powered discovery
- Lead conversion rate optimization initiatives, defining testing priorities and success criteria including A/B testing, personalization, and funnel optimization
- Ensure our websites deliver experiences that convert across devices, channels, and entry points—including AI-referred traffic
- Define KPIs that reflect the new reality—moving beyond vanity traffic metrics to focus on lead quality, conversion rates, and revenue attribution
- Report to executive leadership on digital performance with clear insights and recommendations
- Collaborate with Marketing, Product, Engineering, and Brand teams to align digital initiatives with broader business goals and lead collaboration on website enhancements and marketing initiatives that drive engagement and conversions
- Translate business objectives into clear briefs for technical and creative teams
Requirements
- 8+ years of experience in digital marketing, website strategy, or performance marketing roles.
- Proven track record of driving measurable revenue or lead generation growth through digital channels.
- Strong business acumen with experience owning P&L or revenue targets
- Understanding of how AI is reshaping search and discovery—and what it means for business strategy (you don't need to implement, but you need to understand)
- Experience with CRO programs, A/B testing strategy, and conversion funnel optimization
- Ability to interpret analytics and translate data into strategic recommendations
- Familiarity with marketing automation platforms and lead management systems.
- Excellent communication and cross-functional collaboration skills.
- Results-oriented mindset with a passion for innovation and continuous improvement.
Benefits
- EOE including disability/veteran
- At Anywhere, compensation varies by knowledge, skills, and experience. Bonuses, incentives and benefits, depend on the position
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingwebsite strategyperformance marketingP&L managementlead generationconversion rate optimizationA/B testingfunnel optimizationanalytics interpretationbusiness case development
Soft skills
communicationcross-functional collaborationresults-oriented mindsetbusiness acumenstrategic thinkinginnovationcontinuous improvement