Senior Manager, Demand Generation
Knowledge Anywhere
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $150,000 per year
Job Level
Senior
Tech Stack
SQL
About the role
- Build a strategy to leverage the organization’s existing client-facing channels to drive marketing qualified leads and conversions.
- Partner with the in-house creative team + Director of Brand & Digital Experience on campaign assets and messaging.
- Lead strategy and execution for marketing programs across Anywhere’s owned channels, providing leadership and vision to internal stakeholders.
- Lead the development and execution of a comprehensive customer journey strategy.
- Own the demand strategy, owned channel mix, and quarterly pipeline targets.
Requirements
- 6–8+ years in demand generation/performance marketing with direct pipeline responsibility
- Deep expertise in lifecycle marketing, funnel analytics, and attribution
- Proven success partnering with Sales to define MQL/SQL and improve funnel performance
- Strong analytical mindset with expertise in performance marketing and ROI measurement.
- Experience in demand generation strategy and execution for B2B and/or D2C channels.
- Ability to lead strategic initiatives and manage multiple priorities effectively in a fast-paced, matrixed environment.
Benefits
- EOE including disability/veteran
- At Anywhere, compensation varies by knowledge, skills, and experience. Bonuses, incentives and benefits, depend on the position
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationperformance marketinglifecycle marketingfunnel analyticsattributionROI measurementB2B marketingD2C marketingcustomer journey strategypipeline management
Soft skills
leadershipstrategic initiative managementanalytical mindsetprioritizationcollaborationcommunicationvision developmentstakeholder managementexecutionadaptability