Director, Segment Marketing
Fidelity Investments
Field Marketing Specialist
Knowledge Anywhere
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $29 - $31 per hour
Job Level
JuniorMid-Level
Tech Stack
Cloud
About the role
- Support local real estate agents by helping them build their business using Coldwell Banker's programs and technology products
- Protect the company's brand image and showcase Coldwell Banker's value proposition (Core 4)
- Work with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
- Consult with agents on personal marketing strategies through group and individual sessions
- Help agents create digital marketing strategies using social media, building online profiles, and promoting testimonials
- Conduct annual reviews of agents' digital scorecard to measure online presence
- Provide issue resolution and one-on-one assistance to agents as needed
- Prepare a monthly calendar of educational and training opportunities and present marketing workshops in-office and online
- Support multiple offices by attending and presenting at group and one-on-one meetings, assisting with awards and recognition, and participating in community outreach and charitable events
- Assist office staff with onboarding newly affiliated agents
- Prepare personalized recruiting presentations and participate with branch managers
- Work with creative team to create and manage local recruiting and ad campaigns
- Attend regional marketing meetings and training sessions
- Communicate regularly with Field Marketing Manager and local leadership on initiatives and challenges
- Submit competitive intelligence samples to recruiting intelligence portal
- Ensure compliance with quality issues, marketing rules, Fair Housing language, Association requirements, MLS and Coldwell Banker identity standards
Requirements
- Strong presentation, writing and public-speaking skills
- Strong project management skills
- Ability to follow direction with solid critical thinking and problem-solving skills
- Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure
- Ability to communicate effectively and professionally with employees and agents
- Demonstrate a solid understanding of basic design principles Candidates for the position must have:
- 2-years' experience in marketing, creative agency, or communications (field marketing preferred)
- Prior real estate industry experience preferred
- Experience working effectively within a multi-functional and multi-location environment
- Expert understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools
- Basic understanding of standard industry used graphic design software including Canva and Adobe Creative Cloud
- Basic understanding of paid social media campaign development
