KnowFully Learning Group

Director

• The Associate Scientific Director (ASD) is responsible for supporting the development of medical education for professional audiences as well as consumers.
• This position will provide support for medical, scientific, and strategic planning as well as content development and execution.
• In tandem with a Scientific Director, the ASD is responsible for developing new activity concepts/proposals (needs assessments, titles, learning objectives, agendas, etc.) and supporting the Scientific Director in content development.
• Working with faculty, executing live and enduring projects, and analysis of activity outcomes.
• Develops slides and handouts in PowerPoint format.
• Reviews posters/presentations from annual meetings pertinent to content development.
• Performs necessary literature searches to verify scientific data and ensure accuracy and completeness of bibliography.
• Collaborates with faculty for content changes and updates to all content during development.
• Assists in planning, writing, and directing content for medical education programs for medical professionals and consumers.

Associate Scientific Director, KME

Brand Manager

• KnowFully Learning Group is seeking an experienced Brand Growth Manager to lead digital marketing, brand storytelling, and customer lifecycle strategies across two of our healthcare education brands: AFPA and ChiroCredit.
• This high-impact role combines certification go-to-market strategy for AFPA with continuing education engagement and renewal strategy for ChiroCredit.
• Working closely with the VP of Marketing, the Brand Growth Manager will develop and execute integrated marketing initiatives that drive audience growth, product adoption, customer retention, and revenue across aspiring fitness and nutrition professionals, certified AFPA alumni, and licensed chiropractors.
• Own growth planning and commercial performance for AFPA and ChiroCredit.
• Develop and execute quarterly and monthly marketing plans aligned with each brand's strategic objectives, including certification enrollments, CE subscription growth, and license renewals.
• Translate brand positioning into channel-specific marketing strategies across customer acquisition, engagement, conversion, and retention.
• Conduct market, competitive, and customer research to identify new growth opportunities within the fitness, wellness, and chiropractic education markets.
• Manage omnichannel marketing campaigns across paid search, paid social, SEO, retargeting, email marketing, and other digital channels.
• Lead HubSpot email marketing strategy, including audience segmentation, lifecycle campaigns, nurture sequences, and automated workflows.
• Execute, monitor, and optimize PPC campaigns across Google Ads, Microsoft Advertising, and Meta platforms.
• Collaborate with internal teams and agency partners to ensure timely execution of campaigns and initiatives.
• Oversee marketing performance of the AFPA and ChiroCredit WordPress websites.
• Develop and optimize landing pages to improve user experience, SEO rankings, and conversion performance.
• Continuously evaluate and improve customer journeys for certification programs, continuing education subscriptions, and course purchases.
• Partner with Product, Education, and Content teams to develop go-to-market strategies for new certifications, continuing education programs, and educational content.
• Collaborate on blogs, webinars, email campaigns, promotional assets, and other content tailored to each audience.
• Ensure ChiroCredit marketing materials align with CMS- and Medicare-adjacent regulatory guidance for clinical education topics.
• Ensure AFPA marketing aligns with applicable accreditation standards and avoids unsupported clinical or outcome-based claims.
• Partner with subject matter experts and internal stakeholders to maintain accurate, compliant, and on-brand messaging.
• Manage marketing budgets and external agency/vendor relationships.
• Utilize GA4, HubSpot, Looker Studio, and other reporting tools to measure campaign effectiveness and identify optimization opportunities.
• Monitor industry trends, marketing technology, and customer behaviors to continually improve performance.