Revenue Operations Analyst, GTM – Central Planning

KnowBe4

Revenue Operations Analyst responsible for GTM execution, territory design, and quota planning at KnowBe4. Analyzing complex data to support Sales and Finance initiatives.

Posted 7/15/2026full-timeRemote • Florida • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Revenue Operations and Sales Operations within a B2B SaaS environment, with strong capabilities in financial modeling, quota deployment strategies, and data analysis. Proficient in managing territory models and collaborating with cross-functional teams to optimize sales performance and pipeline coverage.

Highest-signal resume keywords

Revenue Operations ExperienceSalesforce ProficiencyFinancial Modeling SkillsQuota Deployment StrategiesBI Tools Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue OperationsSales OperationsFinancial ModelingQuota ModelingCapacity PlanningData AnalysisPipeline ReportingForecast AccuracyCohort AnalysisTerritory Modeling

Soft Skills

Attention to DetailIntellectual CuriosityPresentation SkillsMulti-tasking Ability

Tools & Technologies

SalesforceExcelGoogle SheetsTableauLooker

Industry Keywords

B2B SaaSGTM PlanningCompensation PlanningChannel ManagementCustomer Success

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own the design and maintenance of territory models across all segments (SMB, Mid-Market, Enterprise, International), balancing account load, whitespace opportunity, rep capacity, and equity of potential across the field
Evaluate and recommend territory structures including pod models, geo-based assignments, and vertical overlays — modeling the trade-offs of each approach against pipeline coverage and rep productivity
Map account potential and customer spend together to ensure fair and balanced territories across both Sales and Customer Success/Renewals motions
Build and maintain the annual GTM planning model — translating top-down revenue targets into segment-level quotas, headcount plans, quota deployment strategies, and productivity benchmarks
Own the bridge model between Finance's AOP number and the bottoms-up field view; surface structural gaps (insufficient pipe, under-resourced segments) early in the planning cycle
Manage quota deployment timing and over deployment logic — modeling how quota levels change month-to-month to maintain consistent overdeployment relative to AOP
Develop and maintain capacity planning models by role and segment, incorporating ramp curves, attrition assumptions, and productivity metrics
Model and maintain headcount ratio standards across the GTM organization
Conduct cohort analysis on rep productivity to identify ramp performance trends, segment-level attainment distributions, and leading indicators of rep success or attrition
Develop quota coverage model against AOP build
Own the weekly, monthly, and quarterly forecast roll-up process — standardizing submissions, performing variance analysis, and tracking forecast accuracy over time by leader, segment, and time horizon
Build and maintain pipeline coverage standards by segment, calibrated to actual historical conversion rates rather than industry rules of thumb
Produce and maintain a forecast accuracy scorecard at the manager and SVP level, providing feedback loops that improve submission quality over time
Partner with Sales leadership and HR/Finance on annual comp plan design — modeling plan changes against historical performance data to assess likely payout distributions and ROI
Model comp plan scenarios across role types
Build comp neutrality models to ensure reps are not penalized for marketplace fees, channel partner fees on a temporary basis
Drive the transition to a channel-forward GTM motion
Define rules for channel bookings attribution when multiple channel reps are engaged on the same partner's deals — and build reporting to track and enforce those rules
Build capacity models for the channel org that are distinct from direct-sales ratios — including CAM coverage targets, partner activation rates, and channel-sourced pipeline generation benchmarks
Partner with channel leadership to model channel conflict scenarios and define comp neutrality rules
Serve as the RevOps liaison to Finance as well as Marketing, Channel & Sales Leadership
Support CS and Renewal Ops on NRR modeling, GRR analysis, expansion quota frameworks, and renewal coverage planning
Work with Sales leadership to design and maintain the annual planning calendar — governing when territory models are locked, quotas communicated, comp plans finalized, and headcount hiring timelines confirmed

Requirements

What you’ll need

3 years of experience in Revenue Operations, Sales Operations, or FP&A in a B2B SaaS environment; 5 years of experience preferred
Strong proficiency in Salesforce; experience with CRM data modeling and pipeline reporting
Advanced Excel or Google Sheets financial modeling skills; experience building bottoms-up quota and capacity models from scratch
Experience with BI tools (Tableau, Looker, or similar)
Demonstrated ability to work in environments with complex, multi-source data where reconciliation and definitional alignment are ongoing challenges
Comfortable presenting findings and recommendations to senior sales and finance leadership
High intellectual curiosity, attention to detail, and ability to balance multiple planning cycles simultaneously.

Benefits

Comp & perks

company-wide bonuses based on monthly sales targets
employee referral bonuses
adoption assistance
tuition reimbursement
certification reimbursement
certification completion bonuses