Competitive Intelligence and Strategy Analyst

KnowBe4

Competitive Intelligence and Strategy Analyst at KnowBe4 supporting global Revenue and Channel teams. Responsible for actionable competitive insights to drive strategic decision-making.

Posted 5/6/2026full-timeRemote • 🇺🇸 United StatesJunior💰 $80,000 - $90,000 per yearWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Build and operationalize a modern, AI-forward competitive intelligence function, including workflows, source libraries, monitoring systems, and reporting cadences.
Collect, synthesize, and structure competitive and market intelligence across competitors, pricing, product, partnerships, talent, and broader market signals.
Create and maintain competitor profiles, battlecards, trackers, dashboards, and intelligence repositories for internal use.
Deliver timely and actionable insights to field and corporate stakeholders to improve positioning, inform decisions, and support execution.
Build systems to monitor and analyze trends in cybersecurity, Human and Agentic Risk Management, AI/ML, adjacent markets, regulatory developments, emerging threats, and technological advancements.
Partner closely with the Senior Analyst, Competitive Intelligence & Strategy on ecosystem, corporate development, and broader market analyses.
Conduct continuous competitive research by monitoring earnings calls, analyst reports, third-party tools (e.g., AlphaSense, Crayon, Gong), field intelligence and the use of AI to uncover strategic insights that inform deal strategy and sales enablement.
Conduct detailed analyses of cybersecurity competitors, including product features, pricing models, market positioning, strategic direction, and customer perceptions.
Collaborate closely with product marketing, sales, and product management teams to support competitive positioning and strategic initiatives.
Perform competitive research to gain firsthand insights into competitor sales tactics, messaging, product demonstrations, and customer experience.
Provide timely alerts and briefings to internal stakeholders on competitive moves, market shifts, or disruptive industry trends.
Lead competitive win-loss analysis projects, identifying patterns, insights, and actionable recommendations to improve win rates.
Present competitive intelligence findings clearly and persuasively to executives and cross-functional teams to inform strategic planning.
Drive workstreams within high-priority strategic initiatives across the company, taking ownership from problem definition through execution and delivery.
Support and help lead cross-functional projects spanning go-to-market strategy, partnerships and alliances, international expansion, and other critical business priorities.
Translate strategic priorities into actionable plans, track progress, and ensure initiatives move forward with pace and accountability.
Partner closely with stakeholders across Sales, Product, Marketing, Finance, and Operations to align on priorities and drive execution.
Structure complex business problems, develop hypotheses, and translate analysis into clear, actionable recommendations.
Build executive- and board-ready materials, including strategic updates, analyses, and decision-support content.
Identify and evaluate growth opportunities across markets, customer segments, and routes to market, and support execution where relevant.
Translate market dynamics into clear strategic implications and recommended actions.

Requirements

What you’ll need

Bachelor's degree in business, economics, data analytics, information science, engineering, cybersecurity, or a similar analytical field.
0-3+ years of experience in competitive intelligence, strategy, market research, consulting, research operations, or a similar analytical role in SaaS, technology, or cybersecurity.
Experience using a mix of paid research tools and open-source intelligence sources strongly preferred.
Hands-on experience with AI tools, automation, scraping/monitoring workflows, knowledge systems, or analytics tooling is strongly preferred.
Strong analytical and structured problem-solving skills, with the ability to convert fragmented data into clear insights.
Demonstrated ability to build repeatable research processes and maintain high-quality intelligence assets.
Comfort working with AI-enabled research tools, automation workflows, databases, spreadsheets, and presentation tools.
Excellent written and verbal communication skills, including the ability to develop clear executive-ready slides and memos.
Strong attention to detail, sound judgment on source quality, and ability to distinguish signal from noise.
Ability to collaborate effectively across GTM, Product, Finance, Legal, and executive stakeholders in a fast-growth environment.
Curiosity about cybersecurity, Human Risk Management, AI/ML, and adjacent markets.

Benefits

Comp & perks

company-wide bonuses based on monthly sales targets
employee referral bonuses
adoption assistance
tuition reimbursement
certification reimbursement
certification completion bonuses

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

competitive intelligencemarket researchdata analyticsproblem-solvingAI toolsautomationscraping workflowsanalytics toolingresearch processescybersecurity analysis

Soft Skills

analytical skillscommunication skillsattention to detailcollaborationcuriositystructured thinkingexecutive presentationjudgmentadaptabilityownership