Senior Social Media Manager

KnowBe4

Snr. Social Media Manager driving strategy and performance for social media at KnowBe4.

Posted 4/28/2026full-timeRemote • Florida • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $112,000 per yearWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Develop and execute on global social media strategy; channel-by-channel for organic and paid including identified goals, audiences, content balance and measure of success for channels including LinkedIn, Facebook, X, and YouTube.
Manage our social agency, guiding the day-to-day operations of calendar and content creation, approvals and scheduling, and paid campaigns.
Create and oversee engaging social media campaigns to support marketing efforts, including Demand Gen, Product Marketing, Events, and International Marketing. Work cross-functionally with other teams to support their initiatives.
Collaborate with the Marketing team to maintain a consistent brand voice and message across all social channels.
Work closely with our PR team and Evangelists to plan out engaging thought leadership and SME content.
Own Community Management for our active social channels.
Craft landing pages and lead generation forms for our content to distribute through relevant social channels.
Analyze performance to evolve/optimize overarching strategy. Actively recommend new ways to improve engagement on all social media platforms and initiatives.
Stay on top of trends in Social Media strategy, channels, design, applications, and tools to keep us ahead of the curve.
Oversee and manage internal documentation of social best practices and guidelines.
Lead agile project management initiatives to enhance social media campaign efficiency.

Requirements

What you’ll need

Bachelor’s degree or equivalent working experience
5 years of B2B social media experience, including managing an agency.
Having B2B SaaS and/or cybersecurity experience is a plus.
Experience with Hubspot or other Marketing Automation is a plus.
Experience with Salesforce or other CRM is a plus.
In-depth knowledge of global social media marketing strategy and the entire social marketing mix—organic, paid, owned and earned
Specific in-depth expertise with the LinkedIn platform including Campaign Manager, and full understanding of X, Facebook, and YouTube platforms.
Experience implementing and optimizing paid social media campaigns.
Deep experience with web and social analytics tools; proficiency in metrics-based decision making
Exceptional analytical, quantitative, problem-solving, and critical thinking skills
Excellent communicator, writer and creative thinker, with an ability to use both data and intuition to inform decisions
Ability to be both a self-starter and team player; strong interpersonal and communication skills
Ability to balance priorities and thrive in a fast-paced environment

Benefits

Comp & perks

company-wide bonuses based on monthly sales targets
employee referral bonuses
adoption assistance
tuition reimbursement
certification reimbursement
certification completion bonuses

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B social media experiencesocial media strategypaid social media campaignsweb analyticssocial analyticsmetrics-based decision makingcontent creationlead generationcommunity managementagile project management

Soft Skills

analytical skillsproblem-solvingcritical thinkingcommunication skillscreativityinterpersonal skillsself-starterteam playerability to balance prioritiesability to thrive in fast-paced environment