Channel Marketing Manager

KnowBe4

Channel Marketing Manager responsible for developing marketing plays with partners for KnowBe4. Driving channel revenue by executing localized campaigns and collaborating with internal teams.

Posted 4/24/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $105,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Plan and manage partner marketing activities within budgetary guidelines and deadlines
Execute strategic partner marketing programmes with extreme ownership, attention to detail and commitment to tracking success
Identify and create quarterly plans with partners best fit for joint marketing based on programme metrics
Partner with regional sales, channel sales, and field marketing to offer consultative support as the partner marketing expert, advocating for the power of through-marketing
Nurture and build strong relationships with internal stakeholders including channel sales, partner programme office, field marketing and other marketing team members
Stay in the know about channel and marketing best practices

Requirements

What you’ll need

A minimum of 3 years experience in channel marketing, specifically with a focus on building a network of partners
Experience in the IT Security or SaaS technology industry a plus
Previous experience with partner marketing funding/MDF programmes
Proficient in Salesforce customer database
Proficient in HubSpot’s or other Marketing Automation Platform for website pages and email application to segment partner communications, as well as test subject lines and improve delivery, open rates, and clickthrough rates on important communications
Prior experience with partner relationship management (PRM) software such as Impartner, Salesforce PRM, or equivalent.
Strong verbal and written communications including the ability to confidently present to event audiences of channel partners and/or executives
Multi-lingual a plus
Solid understanding of marketing channels as to advise channel partners on building effective campaigns
Solid understanding of channel business and operations, including revenue and pipeline principles
High attention to detail and discipline to follow established policies and procedures whilst proposing incremental improvements
Experience working in a cross-functional team environment with the ability to collaborate respectfully, navigate shared responsibilities and influence successful outcomes
Excellent time management and organisational skills
Excellent interpersonal skills: You will be working with other business professionals and are expected to convey the value of our product and programmes and the culture and beliefs of our company outward to our partners
“Can do” attitude and a willingness to learn, conquer challenges, take and learn from feedback whilst executing consistently at a high level

Benefits

Comp & perks

company-wide bonuses based on monthly sales targets
employee referral bonuses
adoption assistance
tuition reimbursement
certification reimbursement
certification completion bonuses

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

channel marketingpartner marketingmarketing automationpartner relationship managementSalesforceHubSpotMDF programmesIT SecuritySaaS technologycampaign management

Soft Skills

attention to detailstrong verbal communicationstrong written communicationtime managementorganizational skillsinterpersonal skillscollaborationinfluenceownershipwillingness to learn