KnowBe4

Organic Search Manager

KnowBe4

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $120,000 - $130,000 per year

About the role

  • Own the end-to-end identification and execution of a full-funnel keyword strategy, targeting high-intent keywords, head terms, and "question-based" queries to drive qualified organic traffic.
  • Actively monitor keyword performance and implement on-page optimization tactics to secure "Position 1" rankings
  • Regularly analyze competitor keyword profiles to identify missed opportunities and recapture market share
  • Develop and execute strategies to ensure brand authority within AI-generated answers and LLMs and conversational search platforms.
  • Identify audience-aligned prompts and optimize site architecture to ensure brand content is selected as the "preferred answer" for generative search responses
  • Utilize AI personas to simulate diverse user journeys, refining how the brand is perceived and synthesized by various AI models and LLMs.
  • Manage site structure, 404/redirect mapping, and crawlability while optimizing Core Web Vitals to ensure a frictionless, high-speed user experience.
  • Implement sophisticated Schema Markup to provide explicit context and authorship signals to modern AI crawlers.
  • Partner with content teams to develop optimized content
  • Execute precise optimizations for page titles, meta-descriptions, H1-H4 tagging, and internal linking structures to maximize relevance and ranking power.
  • Monitor and report on traditional rankings and GEO using Conductor, GA4, GSC, and emerging AI-tracking platforms.
  • Deliver monthly executive summaries tracking Share of Voice (SOV), conversion patterns, and the overall ROI of organic search efforts.
  • Act as the primary bridge between Marketing, Product, and Engineering to evangelize SEO/GEO best practices, ensuring all digital initiatives are built to scale within an evolving, AI-first search landscape.

Requirements

  • Bachelor’s Degree in Marketing or similar field, or equivalent work experience
  • 5+ years of experience managing organic search strategy
  • Experience with B2B marketing in the technology industry (IT Security and SaaS marketing a plus)
  • Experience with Salesforce and Google Analytics
  • Significant experience managing SEO and GEO strategy
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
  • Expert in end-to-end marketing for inbound marketing functions
  • Strong analytical skills and the ability to extract meaning from data and apply that meaning to improving program performance
Benefits
  • company-wide bonuses based on monthly sales targets
  • employee referral bonuses
  • adoption assistance
  • tuition reimbursement
  • certification reimbursement
  • certification completion bonuses
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
keyword strategyon-page optimizationSchema MarkupSEOGEO strategydata analysiscontent optimizationsite architecture optimizationCore Web Vitalsinbound marketing
Soft Skills
excellent communicatorcreative thinkeranalytical skillsdata-driven decision makingcollaborationstrategic thinkingproblem-solvingadaptabilityleadershipevangelizing best practices