Organic Search Manager

KnowBe4

Organic Search Manager leading SEO and GEO strategies for KnowBe4's digital marketing. Focusing on improving organic rankings and brand authority across AI platforms.

Posted 4/16/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $130,000 per yearWebsite

About the role

Key responsibilities & impact

Own the end-to-end identification and execution of a full-funnel keyword strategy, targeting high-intent keywords, head terms, and "question-based" queries to drive qualified organic traffic.
Actively monitor keyword performance and implement on-page optimization tactics to secure "Position 1" rankings
Regularly analyze competitor keyword profiles to identify missed opportunities and recapture market share
Develop and execute strategies to ensure brand authority within AI-generated answers and LLMs and conversational search platforms.
Identify audience-aligned prompts and optimize site architecture to ensure brand content is selected as the "preferred answer" for generative search responses
Utilize AI personas to simulate diverse user journeys, refining how the brand is perceived and synthesized by various AI models and LLMs.
Manage site structure, 404/redirect mapping, and crawlability while optimizing Core Web Vitals to ensure a frictionless, high-speed user experience.
Implement sophisticated Schema Markup to provide explicit context and authorship signals to modern AI crawlers.
Partner with content teams to develop optimized content
Execute precise optimizations for page titles, meta-descriptions, H1-H4 tagging, and internal linking structures to maximize relevance and ranking power.
Monitor and report on traditional rankings and GEO using Conductor, GA4, GSC, and emerging AI-tracking platforms.
Deliver monthly executive summaries tracking Share of Voice (SOV), conversion patterns, and the overall ROI of organic search efforts.
Act as the primary bridge between Marketing, Product, and Engineering to evangelize SEO/GEO best practices, ensuring all digital initiatives are built to scale within an evolving, AI-first search landscape.

Requirements

What you’ll need

Bachelor’s Degree in Marketing or similar field, or equivalent work experience
5+ years of experience managing organic search strategy
Experience with B2B marketing in the technology industry (IT Security and SaaS marketing a plus)
Experience with Salesforce and Google Analytics
Significant experience managing SEO and GEO strategy
Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
Expert in end-to-end marketing for inbound marketing functions
Strong analytical skills and the ability to extract meaning from data and apply that meaning to improving program performance

Benefits

Comp & perks

company-wide bonuses based on monthly sales targets
employee referral bonuses
adoption assistance
tuition reimbursement
certification reimbursement
certification completion bonuses

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

keyword strategyon-page optimizationSchema MarkupSEOGEO strategydata analysiscontent optimizationsite architecture optimizationCore Web Vitalsinbound marketing

Soft Skills

excellent communicatorcreative thinkeranalytical skillsdata-driven decision makingcollaborationstrategic thinkingproblem-solvingadaptabilityleadershipevangelizing best practices