Product Marketing Manager

KnowBe4

Product Marketing Manager creating communication and marketing strategies for customer acquisition. Collaborating with cross-functional teams to drive demand and educate on product value.

Posted 3/31/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $120,000 - $125,000 per yearWebsite

About the role

Key responsibilities & impact

Create product and feature positioning and messaging that attracts and converts prospects and leads
Collaborate with Product Management on new product ideas and free tools
Collaborate with Marketing teams to create communication and marketing plan for the launch of new products
Manage product launch deliverables across Marketing team
Collaborate cross functionally to develop and/or support marketing plans to drive demand
Articulate the value proposition of the products to end users
Support competitive research and help position us to win more customers
Partner with the members of the Marketing team to design and launch campaigns

Requirements

What you’ll need

BA/BS or equivalent working experience
Certification or familiarity with Product Marketing Alliance (PMA) or Pragmatic Marketing program a plus
Prior experience in product marketing, product positioning, messaging, and market research & analysis
At least 2 years prior experience in B2B software is required
Clear understanding of and ability to implement key pieces of the GTM process
Excellent command of the product marketing function and processes
Tactical experience creating and managing product marketing assets
Ability to gather information to form value propositions and establish proof points to provide support
Strong writer with the ability to translate technical capabilities of our products into value statements in ways that our customers will understand
Excellent communication skills
Experience creating and executing product launch marketing campaigns and programs
Experience evaluating analytics and offering recommendations for the next course of action
Familiarity with sales processes and culture, including the tools and assets needed by a high-volume sales organization
Strong problem solving skills is a must
Experience with Marketing software such as Highspot, Monday.com, Crayon, Hubspot or similar is a plus
Experience using Salesforce or other CRM platform a plus

Benefits

Comp & perks

company-wide bonuses based on monthly sales targets
employee referral bonuses
adoption assistance
tuition reimbursement
certification reimbursement
certification completion bonuses
modern, high-tech, and fun work environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingproduct positioningmessagingmarket researchGTM processproduct marketing assetsanalytics evaluationvalue propositionsB2B software

Soft Skills

communication skillsstrong writingproblem solvingcollaborationtactical experience

Certifications

Product Marketing Alliance (PMA)Pragmatic Marketing program