KnowBe4

Product Marketing Manager

KnowBe4

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $120,000 - $125,000 per year

About the role

  • Create product and feature positioning and messaging that attracts and converts prospects and leads
  • Collaborate with Product Management on new product ideas and free tools
  • Collaborate with Marketing teams to create communication and marketing plan for the launch of new products
  • Manage product launch deliverables across Marketing team
  • Collaborate cross functionally to develop and/or support marketing plans to drive demand
  • Articulate the value proposition of the products to end users
  • Support competitive research and help position us to win more customers
  • Partner with the members of the Marketing team to design and launch campaigns

Requirements

  • BA/BS or equivalent working experience
  • Certification or familiarity with Product Marketing Alliance (PMA) or Pragmatic Marketing program a plus
  • Prior experience in product marketing, product positioning, messaging, and market research & analysis
  • At least 2 years prior experience in B2B software is required
  • Clear understanding of and ability to implement key pieces of the GTM process
  • Excellent command of the product marketing function and processes
  • Tactical experience creating and managing product marketing assets
  • Ability to gather information to form value propositions and establish proof points to provide support
  • Strong writer with the ability to translate technical capabilities of our products into value statements in ways that our customers will understand
  • Excellent communication skills
  • Experience creating and executing product launch marketing campaigns and programs
  • Experience evaluating analytics and offering recommendations for the next course of action
  • Familiarity with sales processes and culture, including the tools and assets needed by a high-volume sales organization
  • Strong problem solving skills is a must
  • Experience with Marketing software such as Highspot, Monday.com, Crayon, Hubspot or similar is a plus
  • Experience using Salesforce or other CRM platform a plus
Benefits
  • company-wide bonuses based on monthly sales targets
  • employee referral bonuses
  • adoption assistance
  • tuition reimbursement
  • certification reimbursement
  • certification completion bonuses
  • modern, high-tech, and fun work environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingproduct positioningmessagingmarket researchGTM processproduct marketing assetsanalytics evaluationvalue propositionsB2B software
Soft Skills
communication skillsstrong writingproblem solvingcollaborationtactical experience
Certifications
Product Marketing Alliance (PMA)Pragmatic Marketing program